Innovating the Customer Experience with Old-Fashioned Professionalism

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.

Running a business is a tall order, particularly in the service industry. Consumer expectations are changing almost daily, and keeping up is imperative to stand out.

Tyler Kern and Greg Crumpton, host, Straight Out of Crumpton, gained some valuable insight on how service businesses can stand out from the crowd by talking to Aaron Salow, CEO, XOi Technologies.

According to Salow, service businesses are constantly looking for differentiators, and professionalism is a key part of that.

“I think the idea that, you know, we tuck our shirts in and we back our vans in the spots [is important]. We do background checks on our technicians,” Salow said.

XOi Technologies aims to set itself apart by hiring the best technicians with the best training. Each and every interaction should be an excellent one and contribute to a powerful holistic experience for the customer.

He posed an important question for those in his industry. What are you doing from a customer’s perspective to really impact the deliverable.

“So, it’s really interesting to see, when you talk about that customer experience, where you can really impact that innovative ways,” Salow said.

Make Sure to Follow Along for More Episodes of Straight Outta Crumpton!

Straight Outta Crumpton with Greg Crumpton

Follow us on social media for the latest updates in B2B!

Image

Latest

Johnnie Akin
From Deloitte to Startup CEO: Johnnie Akin on Risk, Faith, and Reinvention
November 5, 2025

Success today looks different—defined less by stability and more by the freedom to adapt and evolve. Professionals across industries are reimagining their careers, moving away from predictable ladders toward paths that reflect purpose and balance. What once meant climbing steadily toward partnership or promotion now often means taking bold pivots or pursuing second acts…

Read More
caregiver
From Caregiver to Changemaker: How Purpose and Community Create Lasting Impact
November 5, 2025

Resilience isn’t just about enduring challenges — it’s about leading with compassion, patience, and faith, even when the path feels uncertain. It’s a quality embodied by every caregiver, whose daily acts of care and commitment reflect the essence of true leadership — helping others grow stronger through empathy, service, and understanding. In this episode…

Read More
leaders
Great Leaders Share Knowledge, Build Trust, and Empower Future Talent
November 3, 2025

The conversation around skilled trades is shifting fast. After decades of “college for all” messaging, trade school enrollment is climbing steadily, signaling a renewed respect for hands-on, high-skill careers that literally keep the world running. In commercial HVAC and mechanical service, this change is not just academic — it’s shaping the next generation of leaders…

Read More
NBA
Slow Stories in a Fast League: Why the NBA Still Deserves Real, In-Depth Journalism
November 3, 2025

In a sports world increasingly defined by short-form clips, social algorithms, and viral takes, long-form storytelling remains a vital counterweight — the place where depth, nuance, and narrative still matter. The NBA, perhaps more than any other league, sits at the center of this tension: every quote can become a meme, every story a highlight…

Read More