Voice of a Customer: A Marketing Strategy Deep Dive with David Loomis

Small private colleges are facing unprecedented pressures: rising instructional costs, shrinking budgets, and mounting skepticism about the return on investment of a four-year degree. At the same time, employer demand for job-ready talent is accelerating, creating urgency for institutions to modernize curriculum and increase access to experiential learning. According to Rize Education CEO Kevin…

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…