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Igniting Marketing with AI

Welcome to 'The Marketing AI SparkCast' – the go-to podcast where we explore the exciting intersection of artificial intelligence and marketing. Our aim is to spark your curiosity and inspire you to infuse your marketing with AI. Join Aby Varma, a B2B marketing leader, as he navigates you through this dynamic and ever-evolving landscape where technology meets creativity.

The Marketing AI SparkCast

Marketing AI Adoption in B2B Enterprises

Aby Varma
January 30, 2025
AI in marketing
B2B AI strategies
enterprise AI adoption
Schneider Electric Energy Management
+more

 

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of AI in enterprise marketing.

Topics Covered

  • Schneider Electric’s AI Journey: How the company introduced AI in marketing and scaled adoption across 1,600 marketers.
  • AI in Enterprise Marketing: The role of AI in content generation, campaign optimization, and customer engagement.
  • Operationalizing AI at Scale: Overcoming challenges in AI adoption, including IT compliance, legal concerns, and internal skepticism.
  • AI’s Impact on Marketing Efficiency: How AI is improving content quality, not just saving time.
  • Prioritizing AI Use Cases: Strategies to select high-value AI applications that align with business goals.
  • Future of AI in Marketing: The role of AI agents, automation, and evolving AI capabilities in marketing.

Shonodeep Modak is the CMO of Schneider Electric Energy Management, overseeing AI transformation within marketing. He previously held leadership roles at GE and Exxon. Connect with him on LinkedIn at https://www.linkedin.com/in/shonodeep/

Aby Varma is the founder of Spark Novus. Through Spark Novus, Aby partners with marketing leaders to adopt AI strategically and responsibly, fostering innovation and operational excellence. He specializes in fusing digital, content, and brand strategy for growth. Aby is a Forbes Council Member and a seasoned CMO, guiding AI-centric transformations for global brands. Learn more at: https://www.linkedin.com/in/abyvarma/

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