Mastering Facebook Ads: Expert Insights with Ralph Burns, Kasim Aslam, and Dennis Yu

 

In this episode of the Perpetual Traffic podcast, host Ralph Burns, Founder & CEO of Tier 11, looks at the intricacies of Facebook Ads with experts Dennis Yu, CTO of BlitzMetrics and Content Factory, and Kasim Aslam, CEO of Solutions 8. The conversation centers on the transformative power of the “content factory” approach, emphasizing the importance of creating short, impactful videos for effective marketing. The trio also highlights the significance of repurposing content to maximize reach and engagement.

Recent Episodes

Radiology sits at the center of a modern healthcare squeeze: imaging volumes are climbing, hospitals need faster reads, and there simply are not enough radiologists to meet demand the old way. At the same time, remote work and AI are reshaping what a clinical practice can look like. The challenge is no longer whether…

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…