Go Back

Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

How To Measure LinkedIn Ads ROI with AJ Wilcox

Sonia Gossai
June 1, 2023
advertising
Blitzmetrics
Content Factory
LinkedIn Ads
+more

AJ Wilcox, founder of B2Linked, explains on the CoachYu Show how to measure the LinkedIn Ads ROI. He introduces the BANT framework (Budget, Authority, Need, Timing) for assessing lead quality. LinkedIn can target larger companies likely to have a budget and reach decision-makers, ensuring the person with purchase authority sees the ads. The ‘Need’ and ‘Timing’ categories are better reached through search channels like SEO and Google ads.

The challenge is unifying all these marketing channels to see the entire process. The solution lies in the CRM system, which tracks all interactions across all marketing channels by sending tracking parameters through the URLs clicked on in ads. This provides data about what ad and campaign the prospect interacted with.

Wilcox invented ‘any touch attribution’, where any conversion generated because of a touch on LinkedIn ads is noted, allowing for the optimization of campaigns and ads that drove those conversions. So, when it comes to LinkedIn Ads ROI, it’s a long-term investment akin to baking bread:  where money spent today results in sales-qualified leads or deals in the future, depending on the sales cycle length. 

Recent Episodes

supporting parents
View episode

Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

HR
View episode

HR at a Crossroads: Navigating Culture, AI, and the Future of Work

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

data
View episode

Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar

As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert