Skip to content
‹ Back to IndustriesBusiness Services

Navigating 1099 Work & Gig Economy in a COVID-19 World

The world of freelancing has seen quite a few shakeups in recent years, with California’s Proposition 22, a response to the AB 5 labor reclassification, effectively creating a third category of worker in the gig economy when it comes to rideshare and food delivery drivers, and the pandemic making navigating the 1099-powered world of independent…

This story was produced through MarketScale. See how Business Services teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Business Services expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

The world of freelancing has seen quite a few shakeups in recent years, with California’s Proposition 22, a response to the AB 5 labor reclassification, effectively creating a third category of worker in the gig economy when it comes to rideshare and food delivery drivers, and the pandemic making navigating the 1099-powered world of independent work even more difficult.

To explore these shifts and how the workers impacted by them are working to adapt, host Daniel Litwin invited Founder & CEO of Gig Wage Craig J. Lewis to share his insight.

Gig Wage is a fintech payroll program for the gig economy, working to provide financial support for 1099 workers through access to banking-as-a-service platforms and easier ways to manage cash.

“Our overall goal is to help every company in the world pay every contractor in the world, but our focus, currently, is really about large marketplaces,” Lewis said. “If somebody can push a button and get work from that button being pushed, we want to help pay, manage and support those types of workers.”

Lewis and Litwin dove into the company’s recent influx of cash from Green Dot, the implications of that growth in advancing the organization’s mission, the challenges that 1099 workers are dealing with in the current climate, and more.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Business Services starts with a company putting its consultants, practice leads, and account teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Clients hire the firm whose thinking they have already read, which means fewer cold conversations for your partners.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Business Services, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Business Services: are you visible to AI?

Before they reach out, Business Services buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Business Services expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your consultants, practice leads, and account teams into the articles, video, and social content Business Services buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Business Services Insights

The Early Scale: Siemens Canada to develop a digital twin for Rock Tech

The Early Scale: Siemens Canada to develop a digital twin for Rock Tech

Siemens Canada plans a process twin for Rock Tech’s proposed Ontario lithium converter. A commissioned bank-marketing survey reports limited use of agents that take actions. Both stories make implementation scope and measured results more useful buyer questions than general promises about AI.

  • 01Siemens Canada will develop a digital twin for Rock Tech's Red Rock Converter project in Ontario, aiming to improve lithium conversion efficiency and precision through simulation-based planning.
  • 02Only 9% of bank and credit union marketing teams use AI agents for autonomous action, indicating significant untapped potential beyond content writing.
  • 03Google's February 2027 ad rendering rules will count impressions only when ads begin rendering, potentially impacting publisher revenues and requiring strategy reassessment.

Sep 30, 2026

The Early Scale: Ellucian’s process catalog, Amazon delivery and forecast accuracy

The Early Scale: Ellucian’s process catalog, Amazon delivery and forecast accuracy

Ellucian describes a knowledge graph covering approximately 10,000 college processes. Amazon extends Prime delivery through MCF, and Phocas reports a gap in distributor forecast measurement. The practical questions are process accuracy, fulfillment terms and measurable forecast performance.

  • 01Ellucian says its knowledge graph catalogs approximately 10,000 college processes; the announcement does not demonstrate optimization of those processes.
  • 0239% of distributors don't track sales forecast accuracy, creating a competitive opportunity for those who implement robust measurement tools.
  • 03Amazon’s MCF lets merchants offer Prime delivery on their own sites without extra fees beyond standard charges, a move Amazon says is meant to expand its logistics network.

Sep 28, 2026

The Early Scale: Amazon Offers No-cost Prime Delivery on Third-party Sites

The Early Scale: Amazon Offers No-cost Prime Delivery on Third-party Sites

B2B organizations are grappling with a shifting landscape as technology unfurls new opportunities and challenges. Whether it's autonomous operations in construction or breakthrough logistics enhancements in e-commerce, staying on the cutting edge is crucial for competitiveness and efficiency. These rapid advancements compel decision-makers across industries to rethink strategies to harness these innovations effectively.

  • 01Amazon's Multichannel Fulfillment enables merchants to offer Prime delivery on their websites without additional fees beyond standard MCF charges.
  • 02Caterpillar and Luck Stone expanded autonomous Cat 775 haul truck deployment across Virginia sites after their initial deployment moved over 3.5 million tons.
  • 03Data harmonization, not AI algorithms, is the bottleneck limiting clinical trial insights in life sciences; robust data management strategies are essential for effective machine learning.

Sep 27, 2026

Explore More Business Services Insights

Read more expert perspectives from across Business Services.

Browse Business Services Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Business Services and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512