Onboarding Process: First 30 Days Working With Blaze Media

On this episode of the CoachYu Show, EJ Saunders, CEO of Blaze Digital Solutions talks about about Blaze Media’s onboarding process for the first 30 days. Before onboarding, clients fill out a questionnaire and provide access to necessary resources. During the onboarding call, the agency clarifies the target audience and establishes a 90-day game plan. They formulate a core message based on client feedback and then get to work.

The agency’s onboarding process then requires them to create a detailed customer avatar, clarify the core message and offer for the avatar, and start building campaigns. By the 30-day mark, EJ Saunders suggests that the marketing efforts should be around the break-even point for the client’s market.

Recent Episodes

The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove has leaned into that…

Professionals are increasingly questioning whether career success alone can deliver meaning, identity and long-term fulfillment. Coaching has moved beyond productivity hacks into deeper questions of purpose, faith and human flourishing, especially for leaders who want their work to create impact without becoming their entire identity. Research has consistently found a strong business case for…

Work doesn’t feel the way it used to. Between new tech, changing expectations, and the constant pressure to keep up, a lot of people—even those who look successful on paper—are quietly wondering what’s next. In fact, recent workforce studies suggest a large share of employees feel disengaged or uncertain about their next move, despite…