Rebranding Roof Performance

June 12, 2023

Fortis announces that the company name going forward will be Fortis. Founded in 2003 by industry experts, Fortis is the only company to offer roof performance solutions that feature extensive initial and ongoing reconditioning for commercial buildings as an alternative to traditional replacement, with long-term performance guarantees that are backed by global leader, Lloyds of London.

“Since our inception nearly 20 years ago, we’ve come to offer so much more than just a warranty, and our name change reflects that evolution,” said Rick Lewis, Fortis President and CEO. “Fortis offers a comprehensive range of roof performance management programs that provide financial security, extend the life of our customers’ roofs, and make a significant impact on ROI.”

Recent Episodes

earn and learn programs
View episode

  Faced with a significant workforce training gap, America is seeing a rise in innovative solutions, notably the earn and learn programs. These initiatives are pivotal in addressing the disconnect between available jobs and the skills of the workforce, particularly benefiting those without a four-year college degree. SkillPointe emerges as a key player in this […]

View episode

In this episode of Pro AV Today, host Ben Thomas brings together Chris Neto, Jimmy Vaughan, and Dan Vollmayer for a discussion on the parallels between professional wrestling and the world of B2B. This unusual combination reveals significant insights into personal branding and content strategy. Chris Neto, a self-proclaimed wrestling fanboy, discusses how wrestling’s narrative-driven […]

IC System's dedicated team
View episode

  At IC System, the language of empathy speaks louder than the transactions of debt collection. In a compelling video feature, IC System’s dedicated team casts a spotlight on their unique approach—combining heartfelt empathy with innovative solutions to navigate the often challenging landscape of financial obligations. IC System champions a path of compassion, delving deep […]