The Changing Landscape of Media and Brand Deals

 

In an era where digital content creation is not just a hobby but a viable career path, the landscape of media and brand deals is rapidly changing. The rise of platforms like YouTube, Twitch, and TikTok created new celebrities, influencers, and content creators who are reshaping the way brands approach marketing. This shift is not just a trend but a fundamental change in the media industry, making it a hot topic of discussion.

On this episode of Tuesdays with Morrisey, host Adam Morrisey discusses the changing landscape of media and brand deals with Chris Wittine, a Digital Media Agent at CAA. Chris is a leading figure in the industry, representing top YouTube influencers and pro gamers like Lele Pawns, Doctor Disrespect, and Ninja. In this conversation, Morrisey and Wittine explore everything from the rise of digital content creators to the shift in brand marketing strategies.

Follow us on social media for the latest updates in B2B!

Image

Latest

podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More
Ron Stefanski
The DisruptED Journey with Tim Maitland at MarketScale (Episode One)
January 15, 2026

Education doesn’t change in neat, predictable cycles—it shifts when people start asking better questions. Over the past several years, those questions have become louder and more urgent, driven by workforce disruption, new technologies, and a growing demand for learning that actually prepares people for real life. At the same time, media itself has evolved, favoring…

Read More
supporting parents
Supporting Parents Is a Business Strategy: A CFO’s Perspective on Retention, Trust, and Long-Term Growth
January 14, 2026

Workplace flexibility has shifted from a culture debate to a retention lever—especially as more professionals are becoming parents later, right when they’re stepping into mid-management and executive-track roles. Childcare and caregiving logistics don’t just strain families; they strain talent pipelines, and the companies that treat parenting as a “personal issue” are often the same…

Read More