The Changing Landscape of Media and Brand Deals

 

In an era where digital content creation is not just a hobby but a viable career path, the landscape of media and brand deals is rapidly changing. The rise of platforms like YouTube, Twitch, and TikTok created new celebrities, influencers, and content creators who are reshaping the way brands approach marketing. This shift is not just a trend but a fundamental change in the media industry, making it a hot topic of discussion.

On this episode of Tuesdays with Morrisey, host Adam Morrisey discusses the changing landscape of media and brand deals with Chris Wittine, a Digital Media Agent at CAA. Chris is a leading figure in the industry, representing top YouTube influencers and pro gamers like Lele Pawns, Doctor Disrespect, and Ninja. In this conversation, Morrisey and Wittine explore everything from the rise of digital content creators to the shift in brand marketing strategies.

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in HVAC
AI in HVAC Speeds Up Troubleshooting, Automates Training, and Connects Techs to the Right Data Instantly
September 16, 2025

Artificial intelligence is rapidly transforming field service operations across skilled trades, and HVAC is no exception. AI in HVAC is reshaping how technicians access information, troubleshoot systems, and stay productive on the job. As the industry faces an ongoing labor shortage and rising equipment complexity, the need for smarter tools is urgent, especially as…

Read More
meaningful connection
Beyond “How Are You?”: Creating Meaningful Connection That Fuels Professional Growth
September 16, 2025

What happens when we stop asking surface-level questions and start having conversations that actually matter? Everyday greetings like “How are you?” often miss the chance to spark a genuine and meaningful connection. Research suggests that authentic connection boosts employee engagement and retention, with studies showing that employees who feel recognized and genuinely valued are…

Read More
Education
Shaping the World of Education: The Broadband Industry’s Impact on Academia, Part 1
September 16, 2025

In this episode of Wavelengths, the Amphenol Broadband Solutions podcast, host Daniel Litwin sits down with Chuck Girt, Chief Technology Officer at FiberLight, to explore how broadband innovation is shaping the future of education. As schools embrace 1:1 devices, cloud-based curriculum, and even emerging AI-driven learning tools, their networks are under more pressure than ever….

Read More
AP poll
College Football’s AP Poll: Should Voter Rights Be Revoked?
September 12, 2025

The early weeks of college football are once again putting the AP poll under a microscope, with a controversial ballot sparking debate over voter accountability and the disconnect between initial rankings and on-field performance. At the same time, financial pressures are reshaping both college and pro football, from coaching buyouts to roster strain created by…

Read More