The Changing Landscape of Media and Brand Deals

 

In an era where digital content creation is not just a hobby but a viable career path, the landscape of media and brand deals is rapidly changing. The rise of platforms like YouTube, Twitch, and TikTok created new celebrities, influencers, and content creators who are reshaping the way brands approach marketing. This shift is not just a trend but a fundamental change in the media industry, making it a hot topic of discussion.

On this episode of Tuesdays with Morrisey, host Adam Morrisey discusses the changing landscape of media and brand deals with Chris Wittine, a Digital Media Agent at CAA. Chris is a leading figure in the industry, representing top YouTube influencers and pro gamers like Lele Pawns, Doctor Disrespect, and Ninja. In this conversation, Morrisey and Wittine explore everything from the rise of digital content creators to the shift in brand marketing strategies.

Follow us on social media for the latest updates in B2B!

Image

Latest

career
Soft Skills, Real Impact: Rethinking What Makes Talent Stand Out with Client Success Executive Ben Brandon
November 26, 2025

Work feels different today. Conversations about AI, hybrid schedules, shifting career paths, and talent shortages aren’t just industry headlines—they’re shaping everyday decisions for workers and employers alike. As people rethink what they want from their careers and companies rethink what they need from their teams, one theme keeps rising to the surface: the skills that…

Read More
empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More