The Changing Landscape of Media and Brand Deals

 

In an era where digital content creation is not just a hobby but a viable career path, the landscape of media and brand deals is rapidly changing. The rise of platforms like YouTube, Twitch, and TikTok created new celebrities, influencers, and content creators who are reshaping the way brands approach marketing. This shift is not just a trend but a fundamental change in the media industry, making it a hot topic of discussion.

On this episode of Tuesdays with Morrisey, host Adam Morrisey discusses the changing landscape of media and brand deals with Chris Wittine, a Digital Media Agent at CAA. Chris is a leading figure in the industry, representing top YouTube influencers and pro gamers like Lele Pawns, Doctor Disrespect, and Ninja. In this conversation, Morrisey and Wittine explore everything from the rise of digital content creators to the shift in brand marketing strategies.

Follow us on social media for the latest updates in B2B!

Image

Latest

vitro
Analyzing the Suppressive TME in In Vitro Based Assays
April 19, 2025

In the rapidly advancing field of cancer immunotherapy, accurately modeling the tumor microenvironment (TME) has become essential to improving the predictive power of preclinical drug testing. As immune-modulating therapies surge forward, with over 4,000 immune modulators in development globally, scientists are refining assay technologies that maintain the complexity of patient-specific tumor biology. In vitro platforms…

Read More
cancer
Targeting T Cells Within the Cancer Immunity Cycle
April 19, 2025

As cancer immunotherapy continues to reshape treatment landscapes, fine-tuning T-cell responses has become a critical frontier. Recent advances in 3D organoid models and high-content imaging are enabling scientists to closely mimic patient-specific tumor environments—unlocking insights into how T cells behave, respond, and falter under immune checkpoint blockade. With over 4,000 immune modulators in clinical…

Read More
cancer Immunity cycle
Advanced In Vitro Technologies to Investigate Therapeutic Impact on the Cancer Immunity Cycle
April 19, 2025

As immunotherapy revolutionizes cancer treatment, the need for physiologically relevant preclinical models becomes more urgent than ever. Despite the success of immune checkpoint inhibitors, a large majority of patients fail to achieve long-lasting responses, prompting researchers to explore more complex and predictive assays. The cancer immunity cycle, first described in 2013, remains a central framework…

Read More
resistance
Inside Oncology Drug Development: Overcoming Resistance with Science
April 19, 2025

In the last two decades, oncology has undergone a transformation with over 300 new cancer therapies approved by the FDA—many offering novel mechanisms of action. Despite these innovations, resistance to treatment remains a critical challenge, with cancer cells evolving or adapting to evade even the most advanced therapeutics. This issue is particularly pressing given that…

Read More