The People Business: Aligning Company Outreach With Gen Z Values


In this episode of The AppleOne Show’s The People Business series, host Brett Howroyd delves into the evolving dynamics between companies and Generation Z with insightful discussions from Jenna Brown, Kalista Driggs, Shania Griffin, and Grace Okafor. As winners of the summer Intern to Dream project, these interns bring a fresh perspective on what it takes for companies to engage with and support the next generation of workers.

The episode, Aligning Company Outreach with Gen Z Values, explores the shifting expectations Gen Z has of employers, from work-life balance to the importance of aligning company values with their own. The discussion highlights how Gen Z prioritizes career growth opportunities, meaningful work, and a company culture that respects diversity and takes a genuine stance on social issues. As Jenna Brown aptly put it, “The interview process isn’t just about the best fit for the company, it’s also about whether the company is the right fit for you.”

The team further elaborates on how companies can move beyond performative gestures and take real steps toward positive societal impact, which resonates deeply with Gen Z’s values.

This podcast was inspired by a Forbes article on how companies can attract and keep a Gen Z workforce. Read the article here! 

Are you hiring or seeking a career opportunity? Have questions about our podcast? Click here to connect with us.

Recent Episodes

In this episode of the SparkCast, Aby Varma—founder of Spark Novus, a firm that helps marketing leaders adopt AI responsibly and strategically—sits down with Daniel Kravtsov, CEO and Co-Founder of Improvado. Daniel shares his unique journey from Russia to founding a cutting-edge martech company in the Bay Area. Together, they explore how AI agents…

At SchraubTec 2025 in Hanover, Germany, Apex Tool Group showcased its latest solutions at the intersection of precision and performance. This industry-leading event brought together innovators and manufacturers pushing the limits of smart assembly. With Apex’s presence, the spotlight was firmly on engineering excellence and future-ready tool technology.

In the world of industrial manufacturing, the real breakthrough often comes not from the tool itself, but from the moment a frustrated process finds its fix. For customers struggling with inefficiencies, injuries, or inadequate support, the right solution can feel like a long shot—until someone shows up with the right insight and product lineup….