The People Business: Creating a Culture That Attracts Talent

 
In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication, shares actionable strategies for building a workplace culture that keeps employees engaged and inspires top performers to join.

Tanya emphasizes the importance of understanding your organization’s culture, opportunities, and core values when identifying talent. She also highlights how addressing communication and process gaps can alleviate employee stress, leading to improved productivity, profitability, and overall job satisfaction. Drawing from her experience working across diverse industries, Tanya illustrates the transformative power of a people-centered approach.

For HR professionals and executives, Tanya’s advice is straightforward: Focus on retention by cultivating a supportive and dynamic culture—it’s the foundation for attracting the best talent.

For more information or to connect about this episode, please click here.

Recent Episodes

In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her…

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

What happens when we stop asking surface-level questions and start having conversations that actually matter? Everyday greetings like “How are you?” often miss the chance to spark a genuine and meaningful connection. Research suggests that authentic connection boosts employee engagement and retention, with studies showing that employees who feel recognized and genuinely valued are…