The People Business: Creating a Culture That Attracts Talent

 
In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication, shares actionable strategies for building a workplace culture that keeps employees engaged and inspires top performers to join.

Tanya emphasizes the importance of understanding your organization’s culture, opportunities, and core values when identifying talent. She also highlights how addressing communication and process gaps can alleviate employee stress, leading to improved productivity, profitability, and overall job satisfaction. Drawing from her experience working across diverse industries, Tanya illustrates the transformative power of a people-centered approach.

For HR professionals and executives, Tanya’s advice is straightforward: Focus on retention by cultivating a supportive and dynamic culture—it’s the foundation for attracting the best talent.

For more information or to connect about this episode, please click here.

Recent Episodes

Many companies set out to do something hard. Firefly Aerospace set out to do the impossible. After 10 years and several existential moments, Firefly did what no private company ever had: in 2025, it successfully landed on the Moon. Before Firefly, only countries had ever landed on the Moon—and it took extraordinary national effort…

Global mobility is reshaping the modern workforce, with millions of professionals relocating each year in pursuit of opportunity, stability, or growth. Yet behind the headlines of talent migration lies a quieter, more difficult truth: restarting a career from scratch—even after years of success—is far more common than people expect. In fact, many skilled immigrants…

As the world faces historic labor shortages, an increase in burnout, and record-high turnover, organizations are confronting a leadership reckoning. In May 2024, Gallup found that more than 50 percent of U.S. employees were actively searching for new jobs or watching for openings. Taken together, these trends signal a clear and growing breakdown in…