Skip to content
MarketScale
‹ Back to IndustriesTransportation

The People Business: Keep on Truckin’ & Earning A Good Income

Professional drivers can build stable, lucrative careers in an industry facing a persistent shortage of qualified talent

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

By Business Services · Brett HowroydChip StewartJill AppersonLead Ata Program
Share

Key takeaways

01

Professional drivers can build stable, lucrative careers in an industry facing a persistent shortage of qualified talent

In this Career Paths episode of

The AppleOne Podcast

, host

Brett Howroyd

explores the essential—and often underestimated—world of trucking with two guests who know it well:

Chip Stewart

, VP of Service Operations at

Select Transportation Resources

in Houston, and

Jill Apperson

, Area Manager at

AppleOne

in North Carolina.

Together, they break down why trucking remains one of the most recession-proof industries in the U.S., contributing $940 billion to the economy and employing over 8 million people. They also shine a light on the LEAD ATA program, which develops future industry leaders and tackles the growing technician shortage—an issue that's already impacting operations across the country.

Chip shares how today's technicians are more like tech specialists with some earning over $200K annually thanks to performance-based pay.

Chip shares how today's technicians are more like tech specialists with some earning over $200K annually thanks to performance-based pay. Jill highlights how staffing pros can connect the right candidates to these stable, well-paying careers—and how influencers are helping reshape the image of trucking for younger audiences.

Whether you're a veteran, career changer, or just starting out, this episode reveals how accessible and rewarding the trucking industry can be—no STEM background required.

Whether you're a veteran, career changer, or just starting out, this episode reveals how accessible and rewarding the trucking industry can be—no STEM background required.

For more information or to connect about this episode click here.

About the author

BS
Business Services

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Transportation expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Transportation expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

Canadian National Railway raises its 2026 volume outlook on firmer freight demand

Canadian National Railway raises its 2026 volume outlook on firmer freight demand

Canadian National Railway has increased its volume outlook for 2026 due to a stronger demand in the freight market. The company reported higher profits and revenue in Q2, indicating a recovery in the freight sector. This positivity reflects the broader trends in procurement and supply chain management.

  • 01Canadian National Railway raised its 2026 volume outlook amid stronger freight demand.
  • 02Q2 profits and revenues for CN Rail were higher, reflecting a recovery in the freight market.
  • 03The company's positive outlook highlights trends in procurement and supply chain management.

Aug 3, 2026

Freight demand is recovering, but rising oil prices and new tariffs are already pressuring the rebound

Freight demand is recovering, but rising oil prices and new tariffs are already pressuring the rebound

Freight demand is showing signs of recovery as rail carriers report strong Q2 results. However, the logistics sector faces challenges from rising oil prices and changes in Section 301 tariffs. These factors are creating cost pressures that could impact the progress of freight demand rebound.

  • 01Freight demand is recovering with stronger Q2 results from rail carriers.
  • 02Rising oil prices and new tariffs create cost headwinds for logistics operators.
  • 03Changes in Section 301 tariffs impact logistics costs.

Aug 3, 2026

Canadian National Railway raises its 2026 volume outlook as freight demand firms

Canadian National Railway raises its 2026 volume outlook as freight demand firms

Canadian National Railway has raised its 2026 volume outlook due to increased freight demand, following a successful second quarter with higher profit and revenue. This development suggests improving conditions for supply chain operators.

  • 01Canadian National Railway has raised its 2026 volume outlook.
  • 02The company reported higher profit and revenue in the second quarter.
  • 03Freight demand is firming, indicating better conditions for supply chain operators.

Aug 1, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

About the Expert

BS
Business Services

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Transportation and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512