Skip to content
MarketScale
‹ Back to IndustriesTransportation

The People Business: Keep on Truckin’ & Earning A Good Income

Professional drivers can build stable, lucrative careers in an industry facing a persistent shortage of qualified talent

This story was produced through MarketScale. See how Transportation teams put it to work with Partner & Channel Enablement.

By Business Services · Brett HowroydChip StewartJill AppersonLead Ata Program
Share

Key takeaways

01

Professional drivers can build stable, lucrative careers in an industry facing a persistent shortage of qualified talent

In this Career Paths episode of

The AppleOne Podcast

, host

Brett Howroyd

explores the essential—and often underestimated—world of trucking with two guests who know it well:

Chip Stewart

, VP of Service Operations at

Select Transportation Resources

in Houston, and

Jill Apperson

, Area Manager at

AppleOne

in North Carolina.

Together, they break down why trucking remains one of the most recession-proof industries in the U.S., contributing $940 billion to the economy and employing over 8 million people. They also shine a light on the LEAD ATA program, which develops future industry leaders and tackles the growing technician shortage—an issue that's already impacting operations across the country.

Chip shares how today's technicians are more like tech specialists with some earning over $200K annually thanks to performance-based pay.

Chip shares how today's technicians are more like tech specialists with some earning over $200K annually thanks to performance-based pay. Jill highlights how staffing pros can connect the right candidates to these stable, well-paying careers—and how influencers are helping reshape the image of trucking for younger audiences.

Whether you're a veteran, career changer, or just starting out, this episode reveals how accessible and rewarding the trucking industry can be—no STEM background required.

Whether you're a veteran, career changer, or just starting out, this episode reveals how accessible and rewarding the trucking industry can be—no STEM background required.

For more information or to connect about this episode click here.

About the author

BS
Business Services

Transportation: are you visible to AI?

Before they reach out, Transportation buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's expertise into articles, video, and social posts. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Transportation Insights

ITS Logistics flags record freight costs, new distribution capacity, and fraud recognition in mid-2026 market push

ITS Logistics flags record freight costs, new distribution capacity, and fraud recognition in mid-2026 market push

ITS Logistics is monitoring increased transportation costs, drayage pressure, and risks of fraud while planning to expand its fulfillment capacity by mid-2026. The company is addressing these challenges as it looks to bolster its distribution capabilities. This strategic expansion is part of their response to the evolving logistics market conditions.

  • 01ITS Logistics is planning a mid-2026 expansion for fulfillment capacity.
  • 02Record transportation costs and drayage pressure are impacting the industry.
  • 03The company is also focusing on detecting and mitigating fraud risks.

Jul 4, 2026

CMA CGM buys FedEx Supply Chain for $1.4B, reshaping North American 3PL market

CMA CGM buys FedEx Supply Chain for $1.4B, reshaping North American 3PL market

CMA CGM has acquired FedEx Supply Chain for $1.4 billion, significantly expanding its North American operations through CEVA Logistics. This acquisition nearly triples CEVA's footprint in the region and complements a $3.5 billion freight partnership. The deal is expected to reshape the third-party logistics market in North America.

  • 01CMA CGM acquires FedEx Supply Chain for $1.4 billion.
  • 02CEVA Logistics' North American footprint nearly triples.
  • 03Complementary $3.5 billion freight partnership involved.

Jul 4, 2026

FedEx sells supply chain unit to CMA CGM for $1.4B, nearly tripling CEVA's North American footprint

FedEx sells supply chain unit to CMA CGM for $1.4B, nearly tripling CEVA's North American footprint

FedEx is selling its contract logistics division to CMA CGM for $1.4 billion. This transaction is part of FedEx's strategy to hone its core strengths in parcel and freight delivery. The acquisition will significantly enhance CEVA Logistics' footprint in North America.

  • 01FedEx sells its supply chain unit for $1.4 billion.
  • 02CMA CGM aims to expand CEVA Logistics' presence in North America.
  • 03The deal aligns with FedEx's focus on parcel and freight delivery.

Jul 3, 2026

Explore More Transportation Insights

Read more expert perspectives from across Transportation.

Browse Transportation Hub

About the Expert

BS
Business Services