The Startup CEO: A New Business Leadership Podcast

You’ve got a great idea — but how do you turn it into a winning business? On this podcast, Luke Fox and Jef Graham will show you how to be a successful startup CEO  offering insights for first-time company leaders surrounding products, personal leadership, people management, key metrics, and more. It’s time to get to work.

In this new podcast series, The Startup CEO, experts and visionaries deliver insights and practical advice for first-time CEOs of venture-backed start-ups. The first conversation is about the product with Luke Fox, Founder and CEO of WhiteFox, and Jef Graham, a veteran of Silicon Valley start-ups, holding the role of CEO four times.

So, what are the core product challenges for a start-up? Graham said, “Most start-ups begin building a product without fully thinking through who is their specific target.”

Without understanding unique user needs, it’s hard to launch a product to an audience without knowing what they want. Graham noted this is further complicated by hiring sales teams too early. “My advice is don’t rush to action before getting your research and planning done.”

It’s all about translating the product vision into what customers need, then scaling that across the market for mainstream adoption.

Graham cautions that technical leaders often think the product will sell itself because they know all the features buyers want. “Most start-up concepts now are software, not hardware. It’s critical to understand the customer problems you’re trying to solve.”

How can start-up CEOs avoid mistakes in product? Graham explained, “Keep each product release very focused on key functions. The most important thing is defining the fundamental value proposition of the product.”

Graham discussed the concept of FAB: Features, Advantages, and Benefits and how to navigate it in product development. Graham suggested hiring product managers early to roadmap this.
Graham also shared recommendations on protecting the market, go-to-market models, and what markets to focus on for start-ups.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –

Follow us on social media for the latest updates in B2B!


The Role of AI in the Digital Marketplace
August 10, 2022
  As the global digital footprint continues to grow, privacy and security concerns grow with it. For Crispin Pikes, CEO of Image Analyzer, this could not be a truer statement. Pikes sits down Read more
Amazon’s iRobot Deal Seen Facing Tough FTC Antitrust Review
August 10, 2022
(Bloomberg) -- Inc. is barrelling ahead with an aggressive acquisition strategy despite intense antitrust scrutiny in Washington, with its $1.65 billion deal to buy Roomba vacuum maker iRobot Corp. as Read more
World’s Top Coffee Crop Shrinks in a Market Thirsty for Supply
August 9, 2022
(Bloomberg) -- Arabica farmers in Brazil, the world’s top exporter, are seeing bigger-than-expected losses for a coffee crop that already had setbacks due to freakish weather, bringing lower yields that threaten Read more