The Wide World of ID Markers

The world of ID markers is massive. There’s always something identifying an area, asset or location. Diving into the market and talking about its growth and changes, Kyle Wagner, Senior Business Development Manager of William Fick & Company, joined this episode of The Marking Minute.

Presco acquired William Frick & Company in 2020, expanding capabilities and opportunities.

“Our partnership and synergies create a full identification experience. It’s a full package for customers,” Wagner said of the acquisition.

The pandemic changed the business model and priorities of most companies. Wagner remarked that their industry hasn’t seen much of a setback – but there have been changes.

“It’s difficult to be on-site, but we’ve been able to have virtual meetings and send samples. Seeing the product and touching it is important,” Wagner said.

The company adapted to creat new products, as well, from antimicrobial film to cover surfaces that kill viruses to new signage about social distancing, hand washing and COVID-19 symptoms.

No matter the environment or use case, Presco can typically meet any customer needs. “We have an array of materials, a full art team, and can do anything from individual charters to large signs,” Wagner added.

Another unique element of Presco’s ID markers and labels is the use of RFID.

“It’s enhanced barcoding that can track assets and provide manufacturer, warranty or recall information. It’s also useful for maintenance checks,” Wagner said.

The tracking of RFID tags is made possible with the company’s software application. “We’re seeing even more uses of RFID in ID marketing products. It saves labor hours and can streamline the process in many applications,” Wagner commented.

Recent Episodes

In the latest episode of “UGC for B2B: Experts are All Around You,” hosts Geoffrey Short and Gordie Tamayo delve into the evolving landscape of user-generated content (UGC) in the B2B sector. The episode, aired on February 6, 2025, focuses on the shift from traditional content formats like PDFs and blogs to dynamic videos…

On this episode of the Through the Storm podcast, Dr. Travis Hearne speaks with Retired U.S. Air Force Pilot, Global Keynote Speaker, and all-around badass, Jason O. Harris. Lieutenant Colonel Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot. As a fourth-generation military member, Jason’s distinguished career…

Most organizations face challenges when aligning teams on processes and strategies. According to a 2021 McKinsey Global Survey, fewer than one-third of companies successfully improve performance and sustain those improvements over time, often due to a lack of employee engagement and poor execution. The key to overcoming this? A simple exercise involving sticky notes and…