What is the Anti-Seasonal Framework? EJ Saunders Gives Us An Idea

EJ Saunders, CEO of Blaze Digital Solutions discusses the Anti-seasonal Framework, a system he developed over six years to annualize marketing for outdoor industry companies. On the episode of the CoachYu Show, we learn more about this system.

The framework is divided into five phases, each corresponding to a different time of the year. These phases help guide the marketing strategy to align with the buying season:

1. Phase one corresponds to the time of expos and similar events.

2. Phase two aligns with early spring hunts and the start of the spring fishing season.

3. The next phase is the buying season, also referred to as the “hot season”.

4. This is followed by the holiday season.

5. The final phase, known as “Q5”, covers the period after Christmas and before New Year’s.

The Anti-seasonal Framework aims to provide a predictable path to purchase for clients by focusing on the right marketing strategies at the right times throughout the year.

Recent Episodes

Leadership today is being reshaped by a simple lesson many leaders learn the hard way: a team full of people who think the same way won’t get you very far. Research shows that teams with deeper diversity—meaning differences in perspectives, values, and cognitive frameworks—consistently outperform more uniform teams in creativity, innovation, and complex decision-making. Today,…

In today’s whiplash workplace—where startups scale fast, funding dries up faster, and employee expectations keep evolving—HR isn’t a back-office function anymore. The rise of fractional leadership, remote teams, and constant regulatory change has forced companies to rethink how they support people while still hitting business goals. Leaders are realizing that “culture issues” often trace…

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…