What is the Anti-Seasonal Framework? EJ Saunders Gives Us An Idea

EJ Saunders, CEO of Blaze Digital Solutions discusses the Anti-seasonal Framework, a system he developed over six years to annualize marketing for outdoor industry companies. On the episode of the CoachYu Show, we learn more about this system.

The framework is divided into five phases, each corresponding to a different time of the year. These phases help guide the marketing strategy to align with the buying season:

1. Phase one corresponds to the time of expos and similar events.

2. Phase two aligns with early spring hunts and the start of the spring fishing season.

3. The next phase is the buying season, also referred to as the “hot season”.

4. This is followed by the holiday season.

5. The final phase, known as “Q5”, covers the period after Christmas and before New Year’s.

The Anti-seasonal Framework aims to provide a predictable path to purchase for clients by focusing on the right marketing strategies at the right times throughout the year.

Recent Episodes

As conversations about leadership and well-being continue to evolve, many high-achievers are confronting a familiar tension: they’re excelling publicly while quietly running on empty. Energy is both one of the most valuable—and most depleted—resources for many balancing ambition, impact, and personal purpose. At the same time, interest in holistic and integrative healing is surging, with…

Ingredient awareness has officially gone mainstream, pushing clean, allergy-friendly desserts into the spotlight. The result is explosive growth in gluten-free and “better-for-you” treats as shoppers trade traditional options for products they feel good about. According to industry research, gluten-free food sales in the U.S. continue to climb year over year as more Americans discover sensitivities…

Experiential learning is surging in relevance. Employers are finding it harder than ever to evaluate early-career talent, while students are graduating into a labor market where more than half—about 52%—end up in roles that don’t require their degree. That disconnect is prompting colleges to reimagine how they equip students for meaningful career entry. Meanwhile,…