Go Back

Increase the influence and authority behind your personal brand through the Content Factory.

The Content Factory is the ultimate method to get multiple assets out all at once and repurposed across multiple channels. It's not a single piece of software or an agency you can hire but a process that can be customized to multiply assets and get the most out of existing tools.

Content Factory

What is the Anti-Seasonal Framework? EJ Saunders Gives Us An Idea

Sonia Gossai
June 2, 2023
Content Factory
marketing
marketing strategy
outdoor industry
+more

EJ Saunders, CEO of Blaze Digital Solutions discusses the Anti-seasonal Framework, a system he developed over six years to annualize marketing for outdoor industry companies. On the episode of the CoachYu Show, we learn more about this system.

The framework is divided into five phases, each corresponding to a different time of the year. These phases help guide the marketing strategy to align with the buying season:

1. Phase one corresponds to the time of expos and similar events.

2. Phase two aligns with early spring hunts and the start of the spring fishing season.

3. The next phase is the buying season, also referred to as the “hot season”.

4. This is followed by the holiday season.

5. The final phase, known as “Q5”, covers the period after Christmas and before New Year’s.

The Anti-seasonal Framework aims to provide a predictable path to purchase for clients by focusing on the right marketing strategies at the right times throughout the year.

Recent Episodes

AI Strategist
View episode

Why Enterprises Need an AI Strategist and Why It Should Be a Marketer

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

disability inclusion
View episode

Passion, Pause, and Disability Inclusion: Building Equity Through Self-Aware Leadership

Beth Sirull, President and CEO of the National Organization on Disability, joins Jason Winningham on PQ: Conversations that Build Equity to share a powerful career journey shaped by a passion for social enterprise, economic equity, and disability inclusion. From her early work in community finance to leading a national nonprofit, Beth reveals how she’s built…

leadership development
View episode

Retirements Are Surging. It’s Time to Bridge the Generational Divide Through Purpose-Driven Leadership Development

Technological advancement has ushered in an unprecedented era: five generations coexisting in the workforce at once. However, roughly 11,000 Baby Boomers are reaching retirement age every single day, threatening to create a leadership vacuum that could destabilize organizations unprepared for the change. Boomers are retiring rapidly, and Gen X lacks the numbers to replace them….

Launch Your Branded Show Today

Engage your audience with original, industry-specific content.

Book a Demo Talk to an Expert