What the Death of LinkedIn “Stories” Means for B2B Content

The cut throat world of social media, is always looking for the next feature that will catch fire with their demographic.

Each platform has tried to replicate the success of short stories the element that made snapchat and instagram so popular. Twitter tried fleets which failed, and LinkedIn tried stories which failed.

The failure of the latest feature on LinkedIn poses an interesting question, is the B2B world willing to embrace quick short form content to engage their audience or are they scared to have anyhting other than a polished sales brochure?

We tossed the question to Craig Civale, the senior content manager at DFW Airport.

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