Articles by tag: LinkedIn
On this episode of the CoachYu Show AJ Wilcox of B2Linked spills all the top tips for optimizing LinkedIn Ads Campaigns. He recommends gated content, such as webinars or ebooks, to build an email list. However, he warns that this shouldn’t be the sole strategy as the audience needs nurturing before they consider buying. He…
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AJ Wilcox Explains How LinkedIn Ads compare with other ad platforms like Facebook or Google
AJ Wilcox of B2Linked provides a comparative analysis of LinkedIn ads with other platforms like Facebook (Meta) and Google on this episode of the CoachYu show. It also discusses the application of the BANT (Budget, Authority, Need, Timing) model in lead qualification. LinkedIn ads are similar to Facebook as they target audiences based on their profiles,…
Pro AV Today
4 Tips for Breaking into the AV Industry
The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking…
Podcast Episodes
Providing Analytics for the Sports Creative Community to Track Their Content
LinkedIn is fantastic, no doubt about it, but it only tells a story of how good you are and where you’ve worked on paper. Especially for those who are a part of a creative community, more platforms need to be available for creators to showcase and claim ownership of their work. If you really want…
Articles
LinkedIn Ads Budget with AJ Wilcox
AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated. If…
Business Services
When Do B2C Social Marketing Strategies Work in B2B?
MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its “stories” feature. After deleting that new feature after such a short amount of time, Daniel Litwin was wondering if this means marketers are having trouble believing in the future of short form content in the world of…
Business Services
What the Death of LinkedIn “Stories” Means for B2B Content
The cut throat world of social media, is always looking for the next feature that will catch fire with their demographic. Each platform has tried to replicate the success of short stories the element that made snapchat and instagram so popular. Twitter tried fleets which failed, and LinkedIn tried stories which failed. The failure of…