Articles by tag: LinkedIn

Top Tips for Optimizing LinkedIn Ads Campaigns with AJ Wilcox

LinkedIn Ads Campaigns

On this episode of the CoachYu Show AJ Wilcox of  B2Linked spills all the top tips for optimizing LinkedIn Ads Campaigns. He recommends gated content, such as webinars or ebooks, to build an email list. However, he warns that this shouldn’t be the sole strategy as the audience needs nurturing before they consider buying. He…

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AJ Wilcox Explains How LinkedIn Ads compare with other ad platforms like Facebook or Google

AJ Wilcox of B2Linked provides a comparative analysis of LinkedIn ads with other platforms like Facebook (Meta) and Google on this episode of the CoachYu show. It also discusses the application of the BANT (Budget, Authority, Need, Timing) model in lead qualification. LinkedIn ads are similar to Facebook as they target audiences based on their profiles,…

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Pro AV Today
4 Tips for Breaking into the AV Industry

The AV industry is rapidly growing and offers diverse career opportunities for individuals with different backgrounds and skill sets. From designing and installing audio-visual systems to creating immersive digital experiences, the AV industry encompasses a broad range of roles that require creativity, technical expertise, and innovation. If you are passionate about AV and looking…

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Podcast Episodes
Providing Analytics for the Sports Creative Community to Track Their Content

LinkedIn is fantastic, no doubt about it, but it only tells a story of how good you are and where you’ve worked on paper. Especially for those who are a part of a creative community, more platforms need to be available for creators to showcase and claim ownership of their work. If you really want…

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Articles
LinkedIn Ads Budget with AJ Wilcox

AJ Wilcox, the founder of B2Linked, discusses the optimal LinkedIn Ads budget on the CoachYu Show. He notes that LinkedIn ads are pricier per click and impression, so they may need a larger budget. If your brand focuses on prospecting to cold audiences, LinkedIn is effective, and a higher budget should be allocated. If…

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Business Services
When Do B2C Social Marketing Strategies Work in B2B?

MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its “stories” feature. After deleting that new feature after such a short amount of time, Daniel Litwin was wondering if this means marketers are having trouble believing in the future of short form content in the world of…

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Business Services
What the Death of LinkedIn “Stories” Means for B2B Content

The cut throat world of social media, is always looking for the next feature that will catch fire with their demographic. Each platform has tried to replicate the success of short stories the element that made snapchat and instagram so popular. Twitter tried fleets which failed, and LinkedIn tried stories which failed. The failure of…

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promotional claims
Aligning, Appraising, and Simplifying Scientific Data Strengthens Promotional Claims
June 20, 2024

The pharmaceutical industry faces the challenge of converting complex medical and scientific information into clear, effective promotional claims. This process is critical as it balances the need for accurate scientific communication with the requirement for impactful marketing. The stakes are high, as promotional materials must adhere to stringent regulatory standards while also appealing to…

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promotional review meetings
Defining Goals, Leveraging Technology, and Planning Ahead are Essential for Successful Promotional Review Meetings
June 20, 2024

Today’s fast-paced business environment demands effective review of promotional content. Ensuring all promotional materials are compliant, accurate, and impactful has become crucial. This necessity has given rise to structured promotional review meetings, a trend essential for maintaining quality and compliance in marketing efforts. These meetings facilitate collaboration, ensure adherence to regulatory standards, and help…

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embracing change
Moving Forward with Fans First
June 20, 2024

In a compelling conversation on fostering innovation within corporate culture, Jesse Cole of the Savannah Bananas highlights the importance of embracing change as a tool for continuous improvement. Cole underscores that change should not be seen as change for its own sake but as an essential part of striving to better serve customers and…

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work-life balance
Achieving Work-Life Balance and Emotional Sobriety with Matt Seefeld
June 20, 2024

This episode of the Growthwell podcast, hosted by Josh Byrd, focuses on achieving a meaningful work-life balance. The discussion examines trends and personal strategies for balancing professional growth and individual well-being. This episode is particularly relevant in post-COVID work dynamics and the increasing importance of mental health. This episode’s guest is Matt Seefeld, EVP…

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Other Articles
Make LinkedIn Work For You
June 10, 2021

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.   On this episode of Straight Outta Crumpton, Hosts Greg Crumpton and Tyler…

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How Your Personal Brand is Your Ticket To Success
April 14, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry…

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Unpacking LinkedIn’s Newest Marketing Campaign “Fish Out Of Water”
April 6, 2021

LinkedIn Marketing Solutions launched a new marketing campaign targeted to those who already use the platform. “Fish Out Of Water” appeals to the business sense of their intended audience, as they urge users to advertise to an audience already built for business. One of the targeted ads spells it out: “If your business message…

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Are You Staying Humble as a Leader?
September 3, 2020

If you’re a former employee of Kenneth Oesch, Chief Financial Officer at Piedmont Service Group, make sure to say hi next time you’re logged onto LinkedIn. He feels that as a manager, one of the perks of using LinkedIn is seeing where your former employees have headed next and what they’ve accomplished. “It’s fun…

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Upskilling Offers Opportunity for the Unemployed
July 21, 2020

COVID-19 is more than a public health crisis; its impact reaches the economy and employment. Millions of Americans are now jobless and unsure of what to do next. The answer could be upskilling, and this initiative has support from some of the most successful companies in the world. Dr. Glenn Ricart, founder and CTO…

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Leveraging LinkedIn as a Business Tool, It’s Where Networking Happens in 2020
March 11, 2020

Most people look at LinkedIn as their professional social media space, best used when looking for a new role. There are currently over 675 million users on the platform, which means that it’s much more than a job board; it’s where relationships can be started and built. On this episode of Straight Outta Crumpton with…

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Top 3 Reasons Employers Should Invest in Continuing Education for Their Employees
December 31, 2019

Technology continues to change the skills needed by even the most highly qualified in the workforce. Now more than ever, education outside of the classroom is playing a role in the development of peoples’ careers. However, it is also critical for companies at the same time. While it is always important for employees to feel…

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What You Need to Know in B2B This Weekend
December 13, 2019

We talk a lot about Amazon on these updates but today we’re starting with another Jeff Bezos company. Blue Origin, a commercial space flight company, reached another milestone yesterday when it successfully launched and landed the same rocket for the sixth time. The spacecraft reached a peak altitude of 65 miles, which is past…

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10th Annual LinkedIn Talent Connect: Our Vision for the Future of Talent
September 26, 2019

The following was written by John Jersin, VP of Product, Talent Solutions and Careers for LinkedIn. It comes courtesy of Imani Greene and Marisa Ayyar. Over a decade ago, Talent Connect began as an annual event for people to connect and build relationships, much like Reid Hoffman’s vision for the LinkedIn community. Since then, the…

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