Leveraging LinkedIn as a Business Tool, It’s Where Networking Happens in 2020


Most people look at LinkedIn as their professional social media space, best used when looking for a new role. There are currently over 675 million users on the platform, which means that it’s much more than a job board; it’s where relationships can be started and built. On this episode of Straight Outta Crumpton with Greg Crumpton, Teddy Burriss of Burriss Consulting, a LinkedIn coach and expert and best-selling author, explains why the new type of networking doesn’t have to occur over the phone or in-person; LinkedIn offers new opportunities.

Teddy didn’t become an expert in social media networking until he left the technology industry and started his first sales job in 2005.

“I asked a salesperson at my new place of business what it took to be successful, and he said cold call like a wild man. I knew this was something I wasn’t excited about doing. Then I started to take an interest in LinkedIn,” he said.

Teddy knew the people he wanted to engage were on LinkedIn; they just weren’t doing anything on the platform. He became more invested in finding ways to network on LinkedIn and leveraging it as a relationship builder. After a few years doing this in his sales role, he was ready to start his own business.

“At first, I called myself a networking strategist, but no one knew what that meant. Then I thought changing it to social media strategist would be more impactful, but that didn’t translate to corporate America. Then I reframed it as using social media as a business tool and that began to resonate with companies,” Teddy said.

Make sure to follow along for more episodes of Straight Outta Crumpton, and click here for more episode!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!



innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More