Make LinkedIn Work For You

Greg Crumpton lives by a simple mantra: Relationships drive business. Each week on Straight Outta Crumpton, Crumpton dives into the lost art of networking and speaks with the biggest influencers in business services to learn how they build, nurture and value their professional relationships.


On this episode of Straight Outta Crumpton, Hosts Greg Crumpton and Tyler Kern talked with Rafik Galyanurov, Managing Partner Baikal Mechanical, a family-owned OEM established in 2015. They have a combined 45 years of experience in commercial, institutional, and industrial HVAC markets. The success of our company relies on customer satisfaction through solid product engineering, flexible design, and service follow-through both during and after installation. We provide on-site services to identify current system capacities and help clients design replacements. We also offer full technical support on our controls and fan product lines.

Crumpton connected with Rafik via LinkedIn. The connection started when Crumpton was watching some of the unique retrofits and repairs they were doing. He had a trip planned to NYC, so he reached out to Rafik to see if they could connect while he was in town. “I’m going to call Rafik up and see if we can hang out for an afternoon and learn more about their company,” Crumpton said.

The trip happened, and he found Rafik, and Crumpton ended up at one of their job sites. They stayed in touch. Building relationships is Crumpton’s business, so he connected and thought that he, selfishly, might be able to utilize Rafik’s services.

Rafik founded his business after working in a bakery. While baking, he learned that there was no room to grow as a person. The routine of that life didn’t suit him, so when his brother took a job at an HVAC company. His brother’s stories about HVAC life prompted him to jump into that career.

Down the road, the company he did HVAC for hit another career roadblock. He started working in a hospital, then went into college, earning his engineering degree. This eventually led him down the road to Baikal.

Make Sure to Follow Along for More Episodes of Straight Outta Crumpton!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook –
LinkedIn –


Follow us on social media for the latest updates in B2B!


The Standardized Test Evolution Must Center Both the Classroom and the System
September 27, 2021
We've been following the disruption of standardized testing for a while now, especially with departures at the state level and among education professionals in the wake of the pandemic. From California to Florida, Read more
Why the In-Store Experience is Tapping into Customers’ Love for Ecommerce
September 27, 2021
Shoppers are much more accustomed to ecommerce today than 18 months ago, but that doesn't mean they aren't still bringing the digital to the physical store. Studies over the last few years have shown a range of Read more
Florida Plans to End its Standardized Test. Here’s How College Admissions Should Respond.
September 27, 2021
Educators and administrators continue to reel from the long-term effects of the pandemic on student success, SEL skills, and bridging the gap brought on by accelerated learning loss en masse. Part of this response Read more