When Do B2C Social Marketing Strategies Work in B2B?

 

MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its “stories” feature. After deleting that new feature after such a short amount of time, Daniel Litwin was wondering if this means marketers are having trouble believing in the future of short form content in the world of B2B.

Wendy Brady-Walling of Intelligo Technologies provides her insights as to whether the B2B world is willing to embrace quick short form content to engage their audience or if there is apprehension to have anything other than highly polished sales material.

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