Articles by tag: Audience Engagement
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Viewing Security as an Expense is Costing Companies More, But Investing in it Actually Improves Their Profitability
The intersection between security and financial acumen often gets overshadowed in a constantly changing economic landscape. While security is essential for safeguarding assets and ensuring continuity, its perceived monetary value is mired in misconceptions affecting company profitability. For many, security is viewed primarily as an expense rather than a potential cost-saver. However, understanding […]
Bart De Muynck on Navigating the Supply Chain
How is AI transforming the logistics industry, and what are the key trends shaping its future? Join Chris Torrence, Chief Strategy Officer at Optym, as he welcomes Bart De Muynck, a strategic advisor in logistics and technology. The dynamic conversation between the two industry veterans touches on various macro-level trends in the supply chain, […]
Healthy Habits Soundbite: Luke Johnson’s Evolving Fitness Goals
Transitioning from the grueling demands of collegiate football to nurturing a lifelong fitness journey, Luke Johnson, Co-Founder and CEO of CapExpert, unveils a shift in perspective towards physical well-being. As the rigors of youthful athleticism give way to the pursuit of a pain-free golf swing and the serenity of Denver’s hiking trails, a tale of […]
What Marketers Can Learn from Pat McAfee’s Success
In our ever-evolving digital world, we are all constantly look for ways to keep our marketing strategies innovative, engaging, and relevant. Today, we turn our attention to a unique figure who has successfully navigated his way from the NFL to becoming a media sensation – Pat McAfee. Now, working with ESPN, his dynamic approach to […]
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? […]
Exploring the Future of Interactive Content Creation
In the latest episode of Pro AV Today, host Ben Thomas welcomes Randy Bapst and Dalaney Thompson, two of the creative minds behind AiBuy, to discuss the exciting future of interactive content creation. The conversation covers a range of topics, from leveraging interactive content for creators to how broadcasters can monetize it, […]
When Do B2C Social Marketing Strategies Work in B2B?
MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its “stories” feature. After deleting that new feature after such a short amount of time, Daniel Litwin was wondering if this means marketers are having trouble believing in the future of short form content in the world of […]