Articles by tag: Audience Engagement
In an engaging episode of “Tuesdays with Morrisey,” host Adam Morrisey converses with Maurizio La Cava, the Founder & CEO of MLC Presentation Design Consulting. They explore the essence of creating effective presentations. Maurizio shares his transition from corporate life to presentation mastery, emphasizing the importance of audience-centric approaches and the strategic use of […]
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Sports & Entertainment
Authenticity: Connecting Through Genuine Belief
In the intersection of art and commerce, authenticity is the bridge that connects deeply with audiences and customers alike. Actor and Keynote Speaker Greg Bryk, known for his compelling performances, elucidates this concept in his recent video. He stresses the importance of personalizing material in acting to evoke genuine emotion, a principle that applies […]
Sports & Entertainment
What Marketers Can Learn from Pat McAfee’s Success
In our ever-evolving digital world, we are all constantly look for ways to keep our marketing strategies innovative, engaging, and relevant. Today, we turn our attention to a unique figure who has successfully navigated his way from the NFL to becoming a media sensation – Pat McAfee. Now, working with ESPN, his dynamic approach to […]
Articles
Lights, Camera, Action: How Talking Head Videos are Revolutionizing Community Generated Content
One of the most popular types of CGC is the talking head video, which features a person speaking directly to the camera. Talking head videos have become a go-to for businesses, as they are a quick and easy way to create engaging content. But what makes talking head videos so effective for CGC? […]
Pro AV Today
Exploring the Future of Interactive Content Creation
In the latest episode of Pro AV Today, host Ben Thomas welcomes Randy Bapst and Dalaney Thompson, two of the creative minds behind AiBuy, to discuss the exciting future of interactive content creation. The conversation covers a range of topics, from leveraging interactive content for creators to how broadcasters can monetize it, […]
Business Services
When Do B2C Social Marketing Strategies Work in B2B?
MarketScale has been covering the impacts of the largest social media network for businesses, LinkedIn, eliminating its “stories” feature. After deleting that new feature after such a short amount of time, Daniel Litwin was wondering if this means marketers are having trouble believing in the future of short form content in the world of […]
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Old Systems are Creating Cybersecurity Challenges for Healthcare Orgs
Healthcare organizations face significant hurdles in maintaining strong and secure cybersecurity measures as tech evolves. Some of that is due to aging network infrastructures and high costs of essential software, which have created complex cybersecurity challenges. As healthcare continues to rely increasingly on digital solutions for patient care, the stakes for securing these systems […]
Healthcare Providers Must Combine Zero Trust Architecture and Threat Modeling to Address Cybersecurity Challenges
In today’s increasingly digital world, the healthcare sector faces significant cybersecurity challenges, necessitating urgent and sophisticated responses. The recent draft guidance issued by the FDA on cybersecurity for medical devices highlights a critical juncture for the industry: the need to implement and scale best practices in cybersecurity is more pressing than ever. As healthcare […]
New Penalties is a Push to Mitigate Cybersecurity Threats in Telecommunications and Healthcare
Cybersecurity has emerged as a critical issue in telecommunications and healthcare—two industries intertwined as essential services. With both sectors recognized as critical infrastructure, the consequences of cyber attacks can be far-reaching, impacting everything from individual privacy to national security. While recent regulatory changes are aiming to tighten security protocols, it also raises questions about […]
RFID Utilization Can Help Retailers Scale, Unify Shopping Channels, and Transform Shopping Experiences
Recent discussions at NRF’s Big Show have catapulted RFID technology to the forefront of retail innovation, signaling a significant shift in how retailers manage operations and customer experiences. With major players like Macy’s and Levi’s demonstrating RFID’s effectiveness in enhancing inventory accuracy and reducing theft, the technology’s potential extends far beyond its initial applications. […]
