Podcast Episodes
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
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Podcast Episodes
Unveiling the Crucial Role of Baseball Analytics: A Journey into Statistical Insights
Baseball analytics have become a pivotal aspect of the sport, revolutionizing player evaluation and game strategy. Analytical insights hold influence on player evaluation, inform rule changes, and revolutionize the overall strategy of the game. As data availability continues to expand and comprehensive approaches become essential, it’s time to unveil analytics’ profound impact on America’s beloved […]
Podcast Episodes
Sports Business is Booming in Dallas
Big cities love their sports, but one city recently rose to the top of the list. In Sports Business Journal’s March 2023 ranking of the top 50 cities in the U.S. for sports business, Dallas, Texas came in at number one. Dallas has several major sports franchises, from the Dallas Cowboys, Dallas Mavericks, and […]
Podcast Episodes
Storytelling in Branding and Marketing Builds Fan Experience in the Sports Industry
What’s new for 2023 in the world of branding and marketing in the sports industry? Personalization and fan engagement are two focus areas in branding and marketing in the sports industry. Brands understand the power of mobile content to make connections and build stories with fans throughout a sporting event, from non-match to game-day […]
Podcast Episodes
Musial Awards: The Most Important Awards Ceremony, Highlighting Character and Sportsmanship
Sportsmanship means being kind, but most importantly showing respect and humility during a sporting event. Competition can be fierce but it’s important not to let the negativity of a competition drown out the positives of a sport. To highlight the importance of kindness and selflessness in the sports industry, the Musial Awards were created. […]
Podcast Episodes
Providing Analytics for the Sports Creative Community to Track Their Content
LinkedIn is fantastic, no doubt about it, but it only tells a story of how good you are and where you’ve worked on paper. Especially for those who are a part of a creative community, more platforms need to be available for creators to showcase and claim ownership of their work. If you really want […]
Podcast Episodes
The Business of Sports Data: How Analytics Are Bringing Intentionality in Every Layer of the Sports Industry
If sports are a multibillion-dollar engine, the data fueling that engine is big business too. Strategic Market Research puts sports analytics at a value of $2.1 billion in 2020, with a growth trajectory of $16.5 billion by 2030. The rise of machine learning and AI technologies drives this market growth. Companies like SBRnet provide comprehensive […]
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Stepping into the Future at Shoptalk 2024: Creating a Flagship Brand Experience with APL
The customers of today are no longer satisfied with mere products; they crave brands that provide immersive, distinctive, and tailored brand experiences. Athletic Propulsion Labs (APL) epitomizes this shift, setting a new standard in the luxury performance market with its innovative athletic footwear. APL’s newly opened flagship boutique in Soho, with its artisan plaster walls […]
Routines, Rituals and a Mission-Driven Approach: MarketScale’s CRO Tim Maitland on Balancing Professional Growth and Personal Well-Being
In a world that often demands the relentless pursuit of success, finding the sweet spot between professional growth and personal well-being can seem like an elusive goal. As we navigate the complexities of modern work-life dynamics, the conversation around maintaining this balance has become more pertinent than ever. In this episode of Growthwell, we […]
The Impact of AI on Marketing Careers
In this episode of The Marketing AI SparkCast, host Aby Varma, a B2B Marketing Leader and the Founder of Spark Novus, sits down with Matt Gill, the Founder and Managing Partner of MICA Consulting Group. Spark Novus is a consultancy specializing in strategic AI adoption in marketing. MICA is a leading boutique national marketing […]
Continued Threats Require a Major Shift in Healthcare Cybersecurity Risk Perception
Recent cyberattacks on healthcare institutions have thrust cybersecurity from a back-office concern to the forefront of the healthcare industry’s agenda. A significant breach at Change Healthcare disrupted essential services, underlining the vulnerability of healthcare networks to such threats and the dire consequences for patient care. Government and industry responses have stressed the importance of […]
FIFA World Cup 2026: Navigating the Hosting Process
The FIFA World Cup is one of the most prestigious global tournaments in soccer. Held every four years, cities and countries spend billions of dollars preparing for and hosting the event. So, how does the Fédération Internationale de Football Association (FIFA) select host locations? On today’s episode of Suite Talk: The Business Behind Sports, host […]