How Your Personal Brand is Your Ticket To Success

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.

 

Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry or role. Offering insights and tips on building a persona brand, Maverick of Marketing host Shannon Maverick welcomed Jamie Kernohan, CEO of GVC Marketing. Kernohan is a marketer, speaker, professor, and coach. She started her career working for agencies, learning about branding from some of the world’s most well-known companies.

“It’s about how to market yourself. What’s your value prop? What do have to offer or solve a problem?” -Jamie Kernohan

Kernohan believes that everybody needs marketing, even if the person isn’t a marketer. She shared an anecdote about a past student. “He said he didn’t need marketing because he was going to be a doctor. My response was to ask him how he would get a job at a hospital and stand out.”

In this example, Kernohan proved the point that marketing is a key aspect of any person’s brand. “It’s about how to market yourself. What’s your value prop? What do have to offer or solve a problem?”

In sharing how to build a personal brand, Kernohan follows her three Cs. “First is community; how will you add value to it. Second is consistency, which is hard, but it’s posting, talking, and communicating every day. Third is content. Everyone has something to add.”

Kernohan noted that investing in one’s self is always a good thing. “My advice to students and professionals is to talk to someone new every month. Start a community, and create your professional brand on LinkedIn; it’s the best profile to be taken seriously about your career.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Latest

mastercard emv magstripe
How Card Issuers and Merchants Maneuvered One Year of Mastercard’s Magstripe Phase Out
August 13, 2022
Coming up on one year from the official announcement, retailers and card issuers rejoiced at Mastercard’s announcement that by 2024, issuers will no longer be required to use magnetic stripes on their Read more
DeLorean is Back…Actually They Never Left Us!
August 12, 2022
The forthcoming debut of the latest DeLorean iteration is discussed on the latest episode of “Are We There Yet?”. Host Grant Harrell talked with the automaker’s Chief Marketing Officer, Troy Beetz, Read more
How Teach for America Brings Diversity in Education to Houston Schools
August 12, 2022
Teach for America has been a cornerstone in creating more educators for the nation. The nonprofit founded in 1989 operates in more than two dozen regions across the country and introduces commitment Read more