Articles by tag: Shannon Maverick

Deep Dive Into Omnichannel Marketing: Maverick of Marketing

Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On Read more

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Viewing Security as an Expense is Costing Companies More, But Investing in it Actually Improves Their Profitability
October 4, 2023

The intersection between security and financial acumen often gets overshadowed in a constantly changing economic landscape. While security is essential for safeguarding assets and ensuring continuity, its perceived monetary value is mired in misconceptions affecting company profitability. For many, security is viewed primarily as an expense rather than a potential cost-saver. However, understanding […]

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navigating the supply chain
Bart De Muynck on Navigating the Supply Chain
October 4, 2023

How is AI transforming the logistics industry, and what are the key trends shaping its future? Join Chris Torrence, Chief Strategy Officer at Optym, as he welcomes Bart De Muynck, a strategic advisor in logistics and technology. The dynamic conversation between the two industry veterans touches on various macro-level trends in the supply chain, […]

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Fitness Goals
Healthy Habits Soundbite: Luke Johnson’s Evolving Fitness Goals
October 4, 2023

Transitioning from the grueling demands of collegiate football to nurturing a lifelong fitness journey, Luke Johnson, Co-Founder and CEO of CapExpert, unveils a shift in perspective towards physical well-being. As the rigors of youthful athleticism give way to the pursuit of a pain-free golf swing and the serenity of Denver’s hiking trails, a tale of […]

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Deep Dive Into Omnichannel Marketing: Maverick of Marketing
June 25, 2021

Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas. On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the […]

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How Your Personal Brand is Your Ticket To Success
April 14, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry […]

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Your Brand is Only as Good as Your Marketing Team
April 7, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on […]

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Why Marketing is the True Driver of Sales Enablement
December 9, 2020

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   The tools and techniques used to diagnose and treat lower extremity conditions are constantly evolving, but CurveBeam stays ahead of […]

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Marketing as a Citizen of the Community
December 3, 2020

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Becoming a trusted source is key to marketing success.  When companies utilize community outreach as a cornerstone to marketing it […]

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