Marketing as a Citizen of the Community

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.

 

Becoming a trusted source is key to marketing success.  When companies utilize community outreach as a cornerstone to marketing it fosters a strong, enduring, and mutually beneficial relationship.

Shannon Maverick, host of Maverick of Marketing, spoke with Joe Piccirrili on how to build trust with customers and clients in a digitally dominant world.

Joe Piccirrili is the Managing Director and CEO of RoseWater Energy Group.  He has a long history of entrepreneurship that began in the 1970s with the start of a stereo retail company.  In a marketing world that was focused on advertising price, Piccirrili concentrated his efforts on becoming a citizen of the community. This approach was incredibly successful and he repeated this tact again with a distribution company years later.

In 2012, Piccirrili saw the need for a reliable and stable power supply for microprocessors and other electronic equipment that are sensitive to power fluctuations.  RoseWater Energy Group was born and once again the marketing strategy was to build a community relationship and become a trusted resource.

Piccirrilli spoke about different ways to build this community trust and engagement.  He recommended talking to the press, getting on professional panels, community organizations, and participating in trade shows.

“It is extremely important,” said Piccirrili when it comes to becoming a citizen of the community. “It’s a long haul but i can think of nothing more valuable you can do because it creates synergy with all of your messages.”

Maverick and Piccirrili discussed how the technological transition has impacted marketing.  The COVID pandemic has accelerated an already existing trend of digital transformation.  Marketing in this remote manner is more difficult.  Demonstrating empathy, engaging audiences, being a good listener, and showing that you and your company are not self-serving is more of a challenge without in-person interactions.

They also spoke about strategies for marketing new products and mentoring new sales staff without face-to-face meetings.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Transform Your Videos with AI
Transform Your Videos with AI
February 29, 2024

The future of video editing is here, and it’s powered by AI. MarketScale’s recent webinar, hosted by Alex LeBlanc and Shannon Willey, took a deep dive into how artificial intelligence is transforming the art of video production. In an era where video content reigns supreme, AI is emerging as a game-changer, providing tools that bring […]

Read More
DISTRIBUTECH 2024
DISTRIBUTECH 2024: Ulteig’s PathFinder Leads the Way in Smart Technology Investments
February 29, 2024

The utility industry is witnessing a transformative shift towards harnessing technology to enhance efficiency and offer value beyond conventional services. A recent study unveiled at DISTRIBUTECH 2024, the industry’s energy transmission and distribution show, revealed that 74% of energy and utility companies are adopting or exploring AI to improve data management and operational efficiency. […]

Read More
DECT NR+
DISTRIBUTECH 2024: Nordic Semiconductor Unveils the Power of DECT NR+ for Private Networks
February 28, 2024

The rise of the Internet of Things (IoT) and its industrial counterpart (IIoT) has seamlessly integrated technology into our daily lives, from our homes and cars to factories. This integration largely relies on wireless communication technologies like Wi-Fi, Bluetooth, and cellular networks, as well as ultra-wideband, LoRa, Sigfox, and ISM. With our reliance on […]

Read More
energy infrastructure
New Energy Infrastructure Vs. Extending Fossil Fuel Plants: How Should the Energy Industry Tackle Aging Power-Generation Assets?
February 28, 2024

If the expected surge in power demand is anything to go by, the U.S. power grid could be in trouble. Fueled by clean energy projects and a massive shift towards electric vehicles by 2030, it’s clear the grid could face major strain — and even blackouts. Unfortunately, the U.S. has already faced such disasters: […]

Read More