Marketing as a Citizen of the Community

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.

 

Becoming a trusted source is key to marketing success.  When companies utilize community outreach as a cornerstone to marketing it fosters a strong, enduring, and mutually beneficial relationship.

Shannon Maverick, host of Maverick of Marketing, spoke with Joe Piccirrili on how to build trust with customers and clients in a digitally dominant world.

Joe Piccirrili is the Managing Director and CEO of RoseWater Energy Group.  He has a long history of entrepreneurship that began in the 1970s with the start of a stereo retail company.  In a marketing world that was focused on advertising price, Piccirrili concentrated his efforts on becoming a citizen of the community. This approach was incredibly successful and he repeated this tact again with a distribution company years later.

In 2012, Piccirrili saw the need for a reliable and stable power supply for microprocessors and other electronic equipment that are sensitive to power fluctuations.  RoseWater Energy Group was born and once again the marketing strategy was to build a community relationship and become a trusted resource.

Piccirrilli spoke about different ways to build this community trust and engagement.  He recommended talking to the press, getting on professional panels, community organizations, and participating in trade shows.

“It is extremely important,” said Piccirrili when it comes to becoming a citizen of the community. “It’s a long haul but i can think of nothing more valuable you can do because it creates synergy with all of your messages.”

Maverick and Piccirrili discussed how the technological transition has impacted marketing.  The COVID pandemic has accelerated an already existing trend of digital transformation.  Marketing in this remote manner is more difficult.  Demonstrating empathy, engaging audiences, being a good listener, and showing that you and your company are not self-serving is more of a challenge without in-person interactions.

They also spoke about strategies for marketing new products and mentoring new sales staff without face-to-face meetings.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

 

Follow us on social media for the latest updates in B2B!

Latest

Retailers Need to Enhance Omnichannel Consumer Experience to Benefit
December 9, 2022

According to the National Retail Federation, almost 200 million consumers were shopping over Thanksgiving weekend. The NRF reports that “the total number of shoppers grew by nearly 17 million from 2021 and is the highest figure since NRF first started tracking this data in 2017”, this growth being in large part to the record-breaking […]

Read More
Honda autonomous driving
Honda Autonomous Driving is the First Level-3 System from US Manufacturer
December 9, 2022

Watch out Tesla – Honda has announced their latest innovation in autonomous driving with “Sensing 360.” Honda plans to roll out this technology suite globally in 2024. Honda autonomous driving will feature assisted driving features like “Autonomous emergency braking with expanded cross-traffic, pedestrian detection capabilities, front cross-traffic alert, active lane-change assist (blind-spot monitoring), [and] […]

Read More
Tesla electric semi-trucks
What Tesla Electric Semi-trucks Mean for Pepsi Co. and the Trucking Industry
December 9, 2022

Elon Musk recently shipped the first order of the Tesla electric semi-trucks to Pepsi Co. with a few more companies to follow in coming months. This marks the beginning of Tesla’s new long-range hauling vehicle finally hitting the road and entering into the shipping and hauling industry. Bob Galyen of Galyen Energy LLC notes that […]

Read More