More in this Series
Product launches in the B2B realm traditionally occurred at trade shows. These events offered exposure but also a lot of competition for eyes.
With buyers bombarded by advertisements via social media, email, etc., you must quickly convince a buyer why they should do business with you—you don’t get a second chance.
On this episode of Maverick of Marketing, Steve Adams discusses how legacy brands have updated their communication strategies.
Vinti Singh joins the show to discuss the concept and responsibility of “sales enablement”, COVID’s effect on client marketing interactions, and more.
Piccirrilli spoke about different ways to build this community trust and engagement.
A pillar of that content is that it’s educational. The more educated a customer is, the more likely they’ll buy from the brand that shared their knowledge.