Your Brand is Only as Good as Your Marketing Team

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.

 

What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on the subject with Maverick of Marketing, Troy Scheer, CMO of Binary Solutions Group, sat down with host Shannon Maverick.

Scheer shifted to marketing when he realized being a musician wasn’t going to earn him a living. He did work behind the scenes in music production, meeting lots of big-name acts. Those experiences and early personal tragedies set a foundation for him and how he treats others.

“You can’t outsource strategic planning. You have to be going in the same direction.”- Troy Scheer

As CMO of Binary Solutions Group, he oversees three divisions and all the team members behind them. Having a comprehensive team of specialists isn’t easy when starting out. “It’s hard to have specific specialists, so you start with a generalist, then can expand where that role has weaknesses,” he explained.

The question of outsourcing is a consideration for large and small businesses. Scheer cautioned that it depends on the role. “You can’t outsource strategic planning. You have to be going in the same direction.”

For those things worth outsourcing, Scheer noted to find an “outsource partner, not vendor.” A partner will work with a company long-term for shared success, while a vendor is simply looking for a quick paycheck.

Changes in marketing also impact building a team. The hard sale of ads isn’t what buyers want anymore. “You want to be a teacher and show thought leadership. The harder you try to sell and be transactional, the less effective you are at keeping a customer base. An educated customer is your best customer,” Scheer said.

That authenticity and leading with valuable content occurs when companies have the right marketing team behind it. Scheer noted that the right people don’t always have the most technical aptitude. “I care about soft skills and how they deal with people. The most technically proficient person could be hard to work with, and that’s something to avoid.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

Read More
Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

Read More
Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

Read More
Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

Read More