Articles by tag: marketing strategy

Mastering Marketing as a Series A B2B Company Means Competing With a Stronger “Why”

Series A B2B company marketing strategy

In the high-stakes world of Series A B2B companies, where differentiation is often the line between success and obscurity, the power of storytelling emerges as a crucial tool for scaling. Competitive differentiation for Series A B2B companies is more important than ever, considering the light-on-cash ecosystem that entrepreneurs are competing in today. According to…

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2024 B2B Content Strategy Trends: A Comprehensive Guide

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses to thrive. That’s why MarketScale‘s Digital Marketing Strategists are committed to guiding our clients toward success by enhancing their content strategy. In our latest ebook, “2024 B2B Content Strategy Trends,” we delve deep into the dynamic world of content…

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Using the Dollar-a-Day Strategy to Boost Engagement Rates

The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and…

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What is the Anti-Seasonal Framework? EJ Saunders Gives Us An Idea

EJ Saunders, CEO of Blaze Digital Solutions discusses the Anti-seasonal Framework, a system he developed over six years to annualize marketing for outdoor industry companies. On the episode of the CoachYu Show, we learn more about this system. The framework is divided into five phases, each corresponding to a different time of the year. These phases…

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Maximizing Your Marketing Return On Investment with Justen Martin

In today’s competitive landscape, achieving a substantial marketing return on investment (ROI) is paramount. But to unlock the true potential of your marketing budget, you must go beyond simple calculations. Understanding the intricacies of tracking, analysis, and action is the first step to unraveling this complex equation. More than just numbers, these key performance…

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10 Minutes to a Better Building
Taking a Close Look at the Recent Refrigerant Regulations

> Refrigerant regulations are in a state of flux. In the next few years, common refrigerants will be no longer be viable for equipment. The reason for the change is that many products currently have a high global warming potential. Breaking down the new laws and their impact, Boland Sales Team Leader Kevin Bradley joined…

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SC Season 2
The Monumental Challenge of Rebranding a Sports Team

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.   In July of 2020, the Washington football team ditched their previous name under intense social and economic pressures….

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innovations in healthcare
Innovations in Healthcare: A Discussion with Dr. Craig Joseph at HIMSS 2024
May 24, 2024

Innovations in healthcare were easy to spot at the recent HIMSS 2024 conference. Healthcare Rethink’s Brian Urban caught up with one of those innovators for a live discussion at HIMSS 2024. podcast, Their conversation opens a window and dialogue into the cutting-edge trends reshaping healthcare technology today. This episode features Dr. Craig Joseph, the…

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Preventing burnout
Achieving Professional Growth and Preventing Burnout: The Importance of Time Management and Support Networks in a Fast-Paced World
May 23, 2024

In today’s fast-paced world, balancing professional growth with personal well-being is more crucial than ever. With the rise of remote work, digital transformation, and the constant hustle culture, finding this balance has become a significant challenge for many. A survey conducted by Deloitte suggests that a whopping 77% of professionals experience burnout at work….

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Fan-Centric Business Transformation
Prop Room
May 23, 2024

In this episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, shares with us that in the vibrant world of marketing, creativity knows no bounds—a philosophy embodied by a prop room and studio teeming with eclectic costumes and outlandish ideas. This creative hub, seemingly disconnected from conventional themes like bananas,…

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Ace Gardner and Jacob Lewis discuss NIL Deals and Transfer Portals
NIL Deals and Transfer Portals are Also Impacting College Staff and Their Roles
May 23, 2024

College sports is undergoing a significant transformation with the advent of Name, Image, and Likeness (NIL) rights and the increasing prevalence of transfer portals. These changes are reshaping how college staff operate, presenting both opportunities and challenges. With the rise of NIL deals and transfer portals, understanding the behind-the-scenes impact on college coaching staff…

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Other Articles
Your Brand is Only as Good as Your Marketing Team
April 7, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on…

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