Articles by tag: marketing strategy
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses to thrive. That’s why MarketScale‘s Digital Marketing Strategists are committed to guiding our clients toward success by enhancing their content strategy. In our latest ebook, “2024 B2B Content Strategy Trends,” we delve deep into the dynamic world of content […]
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Using the Dollar-a-Day Strategy to Boost Engagement Rates
The digital age has ushered in a plethora of marketing strategies, each with its own unique promise. But among these, a simple yet potent method, termed “dollar-a-day,” is changing the landscape. Rooted in consistency and adaptability, the “dollar-a-day” strategy centers on micro-investments that test content for engagement, particularly on platforms like Twitter, Facebook, and […]
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What is the Anti-Seasonal Framework? EJ Saunders Gives Us An Idea
EJ Saunders, CEO of Blaze Digital Solutions discusses the Anti-seasonal Framework, a system he developed over six years to annualize marketing for outdoor industry companies. On the episode of the CoachYu Show, we learn more about this system. The framework is divided into five phases, each corresponding to a different time of the year. These phases […]
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Maximizing Your Marketing Return On Investment with Justen Martin
In today’s competitive landscape, achieving a substantial marketing return on investment (ROI) is paramount. But to unlock the true potential of your marketing budget, you must go beyond simple calculations. Understanding the intricacies of tracking, analysis, and action is the first step to unraveling this complex equation. More than just numbers, these key performance […]
10 Minutes to a Better Building
Taking a Close Look at the Recent Refrigerant Regulations
> Refrigerant regulations are in a state of flux. In the next few years, common refrigerants will be no longer be viable for equipment. The reason for the change is that many products currently have a high global warming potential. Breaking down the new laws and their impact, Boland Sales Team Leader Kevin Bradley joined […]
SC Season 2
The Monumental Challenge of Rebranding a Sports Team
The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future. In July of 2020, the Washington football team ditched their previous name under intense social and economic pressures. […]
Business Services
Your Brand is Only as Good as Your Marketing Team
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. What’s the secret to building a strong marketing team? And what’s the makeup of that team? Sharing his wisdom on […]
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Data Experts to the Rescue! Syniti Navigates Your Utility’s Data Migration Maze with Ease
In the rapidly evolving utilities industry, the transition towards modern and efficient data management systems is fraught with challenges, yet essential for scalability and sustainability. As companies strive for modernization, data migration emerges as a critical yet complex task, highlighted by the risk of data loss, the need for stakeholder engagement, and the potential […]
Skydio Pioneers Future of Utility Sector with Groundbreaking Operational Technology
The utility industry, at a pivotal moment of transformation, is witnessing a technological renaissance, spearheaded by innovative companies like Skydio. The Skydio X10 drone, a marvel of modern engineering, is revolutionizing how utilities inspect and maintain critical infrastructure, offering unmatched precision and reliability. This advancement is not isolated; it’s part of a broader trend […]
Creating and Preserving Resilience is Priority for Utility Infrastructure
Growing conversations surrounding climate change have also intensified discussions on the frequency and severity of weather-related disasters, and the resilience of utility infrastructures, particularly power grids. As a result, examining the dynamic world of utility infrastructure is increasingly pertinent. This urgency to bolster the structural integrity of the electrical grid cannot be overstated since […]
BACNet Fan Controller Helps Simplify Ventilation for Building Management
The importance of efficient and reliable ventilation systems cannot be overstated as it pertains to smart building management. But as buildings become more intelligent, integrating various systems to work in harmony has become both a challenge and a necessity. This is particularly true for systems that directly impact air quality and energy use. RenewAire’s […]