Deep Dive Into Omnichannel Marketing: Maverick of Marketing
Omnichannel marketing is essential for marketers. It ensures that a company doesn’t pigeonhole its marketing efforts into one channel but really expand into different areas.
On this episode of Maverick of Marketing, Host Shannon Maverick talked with Eric Johannes, Director of Corporate Marketing for IC Systems, an accounts receivable management provider and one of the largest collection companies in North America. The duo talked about omnichannel marketing, Johannes’ career, and how he became a vlogger at the age of six.
Johannes was on a family vacation to Florida when he got the opportunity to borrow a video camera from his grandfather, who always had the latest and greatest tech toys. The VHS camera was large and sat on his shoulder, and despite its large size, he was excited to get some footage of his family’s vacation. On the first morning, he woke up early and made a show called “Breakfast with Eric,” where he showed the audience how to make an omelet.
“Right then, I knew video was my thing, and I never looked back,” Johannes said.
Through video, he started in marketing as a specialist. He expanded his skills in the field. He understood that video is an impactful way to get a message in front of people. Marketing, though, includes using both a creative and analytical mind.
“There are so many more things to being a good marketer than one of those tools, so it’s been quite an evolution,” Johannes said of learning that he couldn’t just be a master of video. “There isn’t a silver bullet anymore, and the minute you think ‘this channel or this tool or this method is bullet proof’… boom, it changes.”
Follow us on social media for the latest updates in B2B!
Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Marshall Electronics Responds to Esports’ Massive Growth with Cutting-Edge POV Cameras
As we head into the middle of this decade, the eSports industry is witnessing an unprecedented boom. Valued at $1.42 billion in 2022, it’s projected to skyrocket to $4.47 billion by 2030, thanks to the rising adoption of smart devices and POV cameras, internet connectivity, and strategic partnerships like that of Microsoft and NVIDIA. […]
Legacy Payment Companies Embrace Blockchain Solutions. Their Infrastructure is Still “Fundamentally Not Aligned” with Web3 Payments.
Legacy payment companies are finally embracing blockchain solutions at scale, though still behind compared to the innovation that young fintech companies are bringing to the next generation of payment solutions. Regardless, this embrace is taking many shapes, and it’s still not a guarantee that they’re up to the task. In the last year, Visa […]
The Importance of Legal Counsel to Major League Organizations
Live sporting events continue to be at the forefront of entertainment in America year after year. Between enthused fans, good food and drinks, and anticipation for record-breaking moments, the ambiance of a stadium on a game day is unmatched. However, behind the scenes of our beloved stadiums and sports traditions lies term sheets and contracts […]
