Articles by tag: branding
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the Read more
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Not Your Father’s Data Center: Innovations in Generator Land
May 24, 2022
How did a Texas boy, who swore up and down he’d never leave Texas for Oklahoma, wind up involved with the data storage industry in Oklahoma? Chris Brown, CTO at Uptime Institute, isn’t 100% sure himself, but Read more
Leveraging AI to Improve Patient Outcomes in Healthcare
May 24, 2022
The importance of providing patients with a fast and accurate diagnosis cannot be overstated – it can be the difference between life and death. Unfortunately, the healthcare system is overwhelmed, and physicians Read more
The Retired CEO of YUM! Brands Has the New Goal of Developing the Next Generation of Leaders
May 23, 2022
David Novak was the first of his family to graduate from college. He studied journalism at the University of Missouri and started working in advertising. After a few turns in his career, Novak Read more
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IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
April 5, 2022
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the Read more
Sign Me Up: Creating Brand Standards—The Power of a Brand Book
September 10, 2021
Protecting the look, feel, and essence of an organization means maintaining brand standards. And to do that, a brand book is essential. Lisa Billings, National Account Manager for Read more
What Makes a Modern Merchant?
August 6, 2021
What traits do today’s modern merchants need to succeed in an environment where technology and behavior shift more rapidly than ever?
Julie Pike, Chief Merchant at Bonobos, and Angelo Ng, Read more
Indian Fast-Casual Brand Wants You to Eat Anywhere You Want
August 3, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
How to Ensure Your Restaurant Engages with Families and Children
July 27, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
How Digital Signage Can Elevate Experiential Design
July 19, 2021
Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But Read more
How Owned Media Will Change Beauty Brand Marketing
May 6, 2021
These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market Read more
How Your Personal Brand is Your Ticket To Success
April 14, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Adding Franchisee Input to Update an Iconic Brand
April 6, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more