Articles by tag: branding

Branding Battles & Billion-Dollar Deals: The WWE-Netflix Partnership and the Future of Trademarks

trademarks

In a monumental shift within the entertainment and sports industry, the recent $5 billion deal between WWE and Netflix marks a significant moment, not just for the broadcasting landscape but for intellectual property rights in the athletic and entertainment spheres. This deal, highlighted by the announcement of Dwayne Johnson, aka “The Rock,” joining the […]

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The Key to Winning Consumer Attention is to Focus on Practical Brand Recognition, Not Emotional Connections

The world of branding has seen remarkable changes, evolving from its early roots to playing a pivotal role in the digital era, where many brands compete for consumer attention. In addressing the pivotal question of how brands have adapted to stay relevant and resonate with consumers over time, particularly in an overcrowded market. Ella […]

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Sports & Entertainment
Unveiling the ‘Why’: Greg Bryk on Fostering Genuine Connections in Acting and Branding

Actor and Keynote Speaker Greg Bryk emphasizes the vital role of a compelling ‘why’ in acting and branding. He suggests that actors and brands must connect emotionally to their ‘why’ to forge a genuine connection with their audience. Embedding personal stories and belief in their narrative, actors, and brands can significantly enhance their engagement […]

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2023 Retail Refined
Activating the Power of Brand

Toys “R” Us is an unforgettable part of many Americans’ childhoods, bringing back nostalgic memories of aisles upon aisles stacked high with all the toys a little mind could imagine. That’s why it was saddening for many who grew up with the chain to hear they filed for bankruptcy in September of 2018. It’s quite […]

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Articles
Leaving Nothing on or off the Field to Be Questioned: Chase Griffin Nil Athlete of the Year Talks About Building His Personal Brand

“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability,” stated Jason Hartman, a high-profile investor. That seems to hold true not only in business but in morals, athletics, and who someone is as a person. They are the people who are leaving nothing on or off the field. […]

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Podcast Episodes
Storytelling in Branding and Marketing Builds Fan Experience in the Sports Industry

What’s new for 2023 in the world of branding and marketing in the sports industry? Personalization and fan engagement are two focus areas in branding and marketing in the sports industry. Brands understand the power of mobile content to make connections and build stories with fans throughout a sporting event, from non-match to game-day […]

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Power Up with Manal
Investing for Success: Expert Advice on Business Management and Wealth Building

Starting a business from scratch can be a challenging but rewarding experience. To manage your business successfully, it’s essential to begin by developing a comprehensive business management plan. This plan should include your goals, target audience, products or services, marketing and sales strategies, and financial projections. It should serve as a roadmap for your […]

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battery life
Power Up, Power On: Maximize Battery Life with Repurposing, not Just Recycling
February 23, 2024

In the rapidly evolving landscape of sustainable technology, the debate between battery recycling and repurposing is becoming increasingly significant. As we strive for a greener future, how can we best extend the battery life and utility of the batteries powering our electric vehicles (EVs) and other devices? Dr. Veronika Wright, also known as Electrified Veronika™ […]

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smart thermostat technology
Smart Thermostat Technology is a Must-Have for Hotels Committed to a Sustainable Future
February 23, 2024

The drive towards sustainability within the hospitality sector marks a pivotal shift in how hotels operate and interact with their environment. Smart thermostat technology emerges as a key player in this transformation, offering more than just energy savings—it embodies a holistic approach to environmental stewardship and operational efficiency. By harnessing the power of automation and […]

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AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
AI Advances Can Lead to Ethical Dilemmas in Accounting and Finance
February 23, 2024

In an era where technology’s evolution outpaces its regulation, AI advances can lead to ethical dilemmas in accounting and finance. The integration of artificial intelligence and blockchain technologies into these sectors not only heralds a new dawn of efficiency and transparency but also introduces a myriad of ethical dilemmas, particularly concerning data privacy, security, […]

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combat elderly isolation
Care Beyond Medicine: How Papa Combats Elderly Isolation by Connecting Seniors with ‘Pals’
February 23, 2024

As the global population ages, the demand for personalized, compassionate care for the elderly has surged, highlighting a gap in traditional healthcare services. This demographic, often facing loneliness and isolation, requires more than just medical attention; they need companionship and support to help combat elderly isolation. How can we address the growing need for […]

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Other Articles
Dennis Yu and Magdy Kotb, The Clothing Coach on Personal Identity
March 5, 2023

Personal identity is a powerful tool in today’s visual and digital age. In a conversation with Dennis Yu on the CoachYu Show, Magdy Kotb, the Clothing Coach, discusses the importance of personal style and quality clothing. Kotb emphasizes aligning one’s presentation with their personality and goals, highlighting the significant impact of first impressions. He also […]

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IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
April 5, 2022

It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One […]

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Sign Me Up: Creating Brand Standards—The Power of a Brand Book
September 10, 2021

Protecting the look, feel, and essence of an organization means maintaining brand standards. And to do that, a brand book is essential. Lisa Billings, National Account Manager for Kieffer Starlite, and Kelly David, Kieffer Starlite’s Branding and Signage Specialist, walked Hilary Kennedy through the process of developing and maintaining a brand book. A significant part […]

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What Makes a Modern Merchant?
August 6, 2021

What traits do today’s modern merchants need to succeed in an environment where technology and behavior shift more rapidly than ever? Julie Pike, Chief Merchant at Bonobos, and Angelo Ng, Chief Merchant Officer and SVP of Wolverine Worldwide, joined host Grant Barth to provide their insights and expert knowledge on the situation. No matter the […]

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Indian Fast-Casual Brand Wants You to Eat Anywhere You Want
August 3, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Indian cuisine concepts on a franchise level aren’t represented very well in the U.S. However, Curry Up Now is changing that dynamic. The CEO and […]

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How to Ensure Your Restaurant Engages with Families and Children
July 27, 2021

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Being family-friendly is a goal for many restaurants and hospitality brands. They want to appeal to this segment of the population. Talking about […]

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How Digital Signage Can Elevate Experiential Design
July 19, 2021

Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But how? To answer the question, Digital Directions host Tyler Kern spoke with Rich Archer, Creative Lead at Omnivex Corporation. Archer has been in the creative field […]

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How Owned Media Will Change Beauty Brand Marketing
May 6, 2021

These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market wherever consumers are scrolling. With more ways to market, comes more competition. Brands are not only battling with other brands and products but now they […]

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How Your Personal Brand is Your Ticket To Success
April 14, 2021

Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers.   Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry […]

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