Articles by tag: branding
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Influence and Connection across Healthcare starts with a VOICE
In the latest episode of the Healthcare Rethink podcast, presented by FinThrive, host Brian Urban sits down with Alex Maiersperger, the Global Principal Healthcare at SAS. Their conversation charts the role voice plays in influencing and connecting the healthcare industry. Maiersperger, who co-founded the Advancement League, shares his journey from being a healthcare optimist to […]
Robotic Technology and It’s Impact on Painting Proves That Automation is in The Future
The advent of robotic technology is revolutionizing manufacturing and painting processes by elevating them to unprecedented heights. Tony Kerkhove, a seasoned professional in the painting industry, has a firsthand account of the transformative impact of robots within DeGeest Corporation’s paint department, where automation is integrated to streamline workloads and increase efficiency. The robots replicate […]
Technetics Groups’ Sealing Solutions are Propelling Company’s Expansion
The market for sealing solutions is a demanding one, but Technetics Group emerges as a global leader, with over a century of invaluable experience making it a trusted partner in the industry. Their unique solutions, grounded in extensive knowledge and innovative practices, push the boundaries in discovering improved results. The company also harnesses science […]
Activating the Power of Brand
Toys “R” Us is an unforgettable part of many Americans’ childhoods, bringing back nostalgic memories of aisles upon aisles stacked high with all the toys a little mind could imagine. That’s why it was saddening for many who grew up with the chain to hear they filed for bankruptcy in September of 2018. It’s quite […]
Leaving Nothing on or off the Field to Be Questioned: Chase Griffin Nil Athlete of the Year Talks About Building His Personal Brand
“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability,” stated Jason Hartman, a high-profile investor. That seems to hold true not only in business but in morals, athletics, and who someone is as a person. They are the people who are leaving nothing on or off the field. […]
Storytelling in Branding and Marketing Builds Fan Experience in the Sports Industry
What’s new for 2023 in the world of branding and marketing in the sports industry? Personalization and fan engagement are two focus areas in branding and marketing in the sports industry. Brands understand the power of mobile content to make connections and build stories with fans throughout a sporting event, from non-match to game-day […]
Investing for Success: Expert Advice on Business Management and Wealth Building
Starting a business from scratch can be a challenging but rewarding experience. To manage your business successfully, it’s essential to begin by developing a comprehensive business management plan. This plan should include your goals, target audience, products or services, marketing and sales strategies, and financial projections. It should serve as a roadmap for your […]
Dennis Yu and Magdy Kotb, The Clothing Coach on Personal Identity
Personal identity is a powerful tool in today’s visual and digital age. In a conversation with Dennis Yu on the CoachYu Show, Magdy Kotb, the Clothing Coach, discusses the importance of personal style and quality clothing. Kotb emphasizes aligning one’s presentation with their personality and goals, highlighting the significant impact of first impressions. He also […]
IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One […]
Sign Me Up: Creating Brand Standards—The Power of a Brand Book
Protecting the look, feel, and essence of an organization means maintaining brand standards. And to do that, a brand book is essential. Lisa Billings, National Account Manager for Kieffer Starlite, and Kelly David, Kieffer Starlite’s Branding and Signage Specialist, walked Hilary Kennedy through the process of developing and maintaining a brand book. A significant part […]
What Makes a Modern Merchant?
What traits do today’s modern merchants need to succeed in an environment where technology and behavior shift more rapidly than ever? Julie Pike, Chief Merchant at Bonobos, and Angelo Ng, Chief Merchant Officer and SVP of Wolverine Worldwide, joined host Grant Barth to provide their insights and expert knowledge on the situation. No matter the […]
Indian Fast-Casual Brand Wants You to Eat Anywhere You Want
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry. Indian cuisine concepts on a franchise level aren’t represented very well in the U.S. However, Curry Up Now is changing that dynamic. The CEO and […]
