Articles by tag: branding

Starting a business from scratch can be a challenging but rewarding experience. To manage your business successfully, it’s essential to begin by developing a comprehensive business management plan. This plan should include your goals, target audience, products or services, marketing and sales strategies, and financial projections. It should serve as a roadmap for your…

Personal identity is a powerful tool in today’s visual and digital age. In a conversation with Dennis Yu on the CoachYu Show, Magdy Kotb, the Clothing Coach, discusses the importance of personal style and quality clothing. Kotb emphasizes aligning one’s presentation with their personality and goals, highlighting the significant impact of first impressions. He also…

It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One…

Protecting the look, feel, and essence of an organization means maintaining brand standards. And to do that, a brand book is essential. Lisa Billings, National Account Manager for Kieffer Starlite, and Kelly David, Kieffer Starlite’s Branding and Signage Specialist, walked Hilary Kennedy through the process of developing and maintaining a brand book. A significant part…

What traits do today’s modern merchants need to succeed in an environment where technology and behavior shift more rapidly than ever? Julie Pike, Chief Merchant at Bonobos, and Angelo Ng, Chief Merchant Officer and SVP of Wolverine Worldwide, joined host Grant Barth to provide their insights and expert knowledge on the situation. No matter the…

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Indian cuisine concepts on a franchise level aren’t represented very well in the U.S. However, Curry Up Now is changing that dynamic. The CEO and…

Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry.   Being family-friendly is a goal for many restaurants and hospitality brands. They want to appeal to this segment of the population. Talking about…

Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But how? To answer the question, Digital Directions host Tyler Kern spoke with Rich Archer, Creative Lead at Omnivex Corporation. Archer has been in the creative field…

These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market wherever consumers are scrolling. With more ways to market, comes more competition. Brands are not only battling with other brands and products but now they…