Articles by tag: branding

How Owned Media Will Change Beauty Brand Marketing

These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market Read more

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Metrology: The Field Behind the Innovations Moving the World Forward
May 12, 2021
The pomp and circumstance are often reserved for the actual products that move our world forward. From the cars we drive to the mobile device you might be reading this on right now and telescopes helping us Read more
Employers Post Record Job Openings, But Where are All the Workers?
May 12, 2021
  After a meager April jobs report showed companies are struggling to entice workers and find the right talent, even with a relatively high unemployment rate of 6.1%, industries are looking for something to be Read more
Healthcare Bluebook Now Owns Largest Healthcare Quality-Cost Database in the U.S.
May 12, 2021
A pioneer and industry leader in healthcare quality and cost information, Healthcare Bluebook (Bluebook) has joined forces with established data partner, Quantros, Inc. through the acquisition of its quality Read more
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How Owned Media Will Change Beauty Brand Marketing
May 6, 2021
These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market Read more
How Your Personal Brand is Your Ticket To Success
April 14, 2021
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their Read more
Adding Franchisee Input to Update an Iconic Brand
April 6, 2021
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the Read more
Key Considerations when Building a DTC Healthcare Brand
March 26, 2021
  Direct-to-consumer companies were some of the few, especially in industries like retail, that fared the best during COVID-19 and the pandemic’s fallout. Their ecommerce Read more
Marketscale Creates: YouTube’s Past, Present, and Future Role in Fostering a Media Career
August 27, 2020
  YouTube is an often overlooked social media platform, disregarded for the more digestible, quickly-consumable content of Instagram or Twitter. But for videographers and Read more
From Instagram to TikTok, How Retailers Should Use Social Media: Bricks and Clicks
May 14, 2020
  Welcome back to another Bricks and Clicks podcast! Today, I'm interviewing Erin Phillips of Pinckney Palm, a social media agency out of North Carolina. When I have questions about Read more
Lessons in Community and Marketing from Nintendo’s Animal Crossing: Business Casual
March 26, 2020
  On this snippet from Business Casual, host Daniel Litwin decompresses with the success of Nintendo's newest release for the Switch video game console: Animal Cross New Horizons. The Read more
MarketScale Mornings: Erin Patton on Building the Jordan Brand
August 16, 2019
fdsa   This week on MarketScale Mornings LIVE from the Bank of America Building in downtown Dallas hosts Tyler Kern and Daniel Litwin were joined by Erin Patton, Founder of Read more
How Digital Signage Can Boost Morale in the Workplace
April 26, 2019
  For many years, corporate culture revolved around the water cooler. Internal communications came in the form of pamphlets, magazines, or dull print-outs that were destined to yellow with Read more