Articles by tag: branding
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Amazon’s HQ2 Pause Should Force Businesses to Rethink Workplace Flexibility Office Space Expansion
As Amazon decides to pause the construction of its HQ2 project amidst an uncertain economic climate, businesses are forced to grapple with the strategic viability of their workplace and work model. Major tech companies, faced with significant workforce reductions, are reevaluating the need for traditional office spaces and whether it’s a wise decision to consider […]
Metaverse Marketing: Influencer Avatars Open Up Retailers to a Target Generation of Consumers
The Metaverse has been growing since 2020 and is predicted to hit $800 billion by 2024. The Metaverse has always been extremely popular with the gaming industry, but there are more areas where the Metaverse has been proven to generate revenue for companies. Retailers are now expanding and using Metaverse marketing to reach younger generations […]
Sustainable Living: Exploring the Relationship Between Home Development and Trees
On this episode of Building Roots, two of Treenewal’s ISA Certified Arborists, James Allen and Cory Herpel, discussed the importance of taking a proactive approach to maintaining healthy trees in developing communities. They highlighted the need for involving an arborist early in the process, before any construction takes place, to minimize root damage and other […]
Leaving Nothing On or Off the Field to be Questioned
“Your personal brand is a promise to your clients…a promise of quality, consistency, competency, and reliability,” stated Jason Hartman, a high-profile investor. That seems to hold true not only in business but in morals, athletics, and who someone is as a person. They are the people who are leaving nothing on or off the field. […]
IBM Study Shows a Growing Portion of Consumers Embrace Hybrid Shopping
It’s the age-old question advertisers ask themselves: How do I ensure the brand is placed at the right place and right time to successfully engage our target audience throughout the customer journey? Discussing this loaded topic with Retail Refined Host, Melissa Gonzalez, is Karl Haller, partner of the consumer center of competency at IBM. One […]
Sign Me Up: Creating Brand Standards—The Power of a Brand Book
Protecting the look, feel, and essence of an organization means maintaining brand standards. And to do that, a brand book is essential. Lisa Billings, National Account Manager for Kieffer Starlite, and Kelly David, Kieffer Starlite’s Branding and Signage Specialist, walked Hilary Kennedy through the process of developing and maintaining a brand book. A significant part […]
What Makes a Modern Merchant?
What traits do today’s modern merchants need to succeed in an environment where technology and behavior shift more rapidly than ever? Julie Pike, Chief Merchant at Bonobos, and Angelo Ng, Chief Merchant Officer and SVP of Wolverine Worldwide, joined host Grant Barth to provide their insights and expert knowledge on the situation. No matter the […]
Indian Fast-Casual Brand Wants You to Eat Anywhere You Want
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry. Indian cuisine concepts on a franchise level aren’t represented very well in the U.S. However, Curry Up Now is changing that dynamic. The CEO and […]
How to Ensure Your Restaurant Engages with Families and Children
Food is serious business. Now, on The Main Course, host Barbara Castiglia will invite insiders on the front lines of food to share their expertise, strategies, and forecasts for navigating the ever-changing restaurant industry. Being family-friendly is a goal for many restaurants and hospitality brands. They want to appeal to this segment of the population. Talking about […]
How Digital Signage Can Elevate Experiential Design
Experiential design and digital signage work well together. Before the advent of digital signage, designing experiences was much more static. Digital signage takes it to a new level. But how? To answer the question, Digital Directions host Tyler Kern spoke with Rich Archer, Creative Lead at Omnivex Corporation. Archer has been in the creative field […]
How Owned Media Will Change Beauty Brand Marketing
These days, beauty branding is more than table talkers and shelf space. Attachment to mobile devices and more time at home skyrocketed online consumption which means brands need to market wherever consumers are scrolling. With more ways to market, comes more competition. Brands are not only battling with other brands and products but now they […]
How Your Personal Brand is Your Ticket To Success
Education is the highest form of marketing. Shannon Maverick sets on out on a quest to speak with business leaders from around B2B to better understand how they are utilizing education with their customers. Branding isn’t just for large, well-known companies that have name recognition. Individuals need a personal brand, no matter their industry […]