What Makes a Modern Merchant?

What traits do today’s modern merchants need to succeed in an environment where technology and behavior shift more rapidly than ever?

Julie Pike, Chief Merchant at Bonobos, and Angelo Ng, Chief Merchant Officer and SVP of Wolverine Worldwide, joined host Grant Barth to provide their insights and expert knowledge on the situation.

No matter the merchandising platform, there are fundamental philosophies at work that help merchandisers successfully champion their brands. Ng spoke about the merchandising evolution over the years.

“If we go back, merchants have existed as long as there’s been trade,” Ng said. “From my point of view, it’s almost like coming full circle from what we would consider the initial merchant. They knew the consumer, and they went somewhere around the globe to bring them something that didn’t exist within the market and bring it to them, or they created something themselves. As everything evolved, we had a split between the wholesaler and a retail consumer.”

Ng believes today’s merchandisers are returning to that ownership role as omnichannel grows in importance.

With the onset of the pandemic, many changes have taken place, but Pike said many of these changes were already occurring. The pandemic only created the necessity to change faster.

“How you put the consumer at the core has become more important over the last 12-18 months than ever before, because those shifts and behaviors and trends that we probably needed to be more consistent previously have turned on their head,” Pike said. “I think that’s been so important to be more in real-time than we’ve ever been before.”

And, while it is important for merchants to look at data analytics to make decisions, it’s equally important to listen to the motivations of consumers.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Holon Health's holistic care model
Getting Bio, Socio, Psych with It: How Holon Health’s Holistic Care Model Supports Substance Abuse Patients
March 1, 2024

In an era where healthcare innovation is paramount, the latest episode of Healthcare Rethink by FinThrive introduces Holon Health’s holistic care model for individuals battling substance abuse disorders. Host Brian Urban and Holon Health CEO Jason Herzog delve into the integration of healthcare and criminal justice to support substance abuse patients. Holon Health’s holistic […]

Read More
smart energy revolution
Powering Missouri Forward: The Smart Energy Revolution
March 1, 2024

How is Missouri leading the smart energy revolution to create a more sustainable and resilient electric grid? Industry Analyst Gabrielle Bejarano brings into focus the groundbreaking efforts in Missouri, facilitated by Ameren’s smart energy plan and the technological prowess of Avail Infrastructure Solutions. Highlighting the seamless integration of state-of-the-art technologies and strategic upgrades, Bejarano […]

Read More
coker
Join WSI at the Becht Coker Workshop 2024 in Sugarland, TX
March 1, 2024

Join WSI, the world leader in coker life extension, February 20-22, 2024 for the Becht workshop covering the entire coking unit with case studies and best practices from industry leaders such as ExxonMobil, Phillips 66, Motiva, CITGO, Marathon, PEMEX, Cenovus, and Valero.

Read More
ASEAN
WSI’s Andrea Pacchiarotti to Give ASEAN Waste to Energy Week Presentation
March 1, 2024

Industry professionals gathering for the ASEAN Waste to Energy Week in Ho Chi Minh City to explore sustainable solutions for the region’s growing energy needs will want to add one essential speaker to their calendars. Andrea Pacchiarotti the Director at WSI Singapore, an Avail Infrastructure Solutions company, will be delivering a must-see presentation on […]

Read More