What Went Wrong With the NFT Market Collapse

 

A pulse check is needed on non-fungible tokens, as the total number of NFT sold and the total volume of NFT sold fell in October, setting monthly lows for 2022, according to Decrypt.

What are the benefits that NFTs with real utility can bring to Web3 and what is preventing new consumers from entering the market?

Jordan Yallen, CEO of MetaTope weighs in with his analysis.

 

Jordan’s Thoughts:

“The NFT market collapse can only be partially attributed to the overall crypto bear market or lack of knowledge and understanding of web3. The real problem preventing new consumers from entering the market is the industry’s failure to innovate beyond using an NFT as a profile picture on social media.

That is why consumer-friendly experiences using interoperable NFTs are essential by allowing users to own and personalize their virtual identities and transport them across multiple platforms, including social media, video games, meta versus augmented reality, and virtual. NFTs will become more practical and a key tool for future B2B marketing.”

 

Follow us on social media for the latest updates in B2B!

Image

Latest

college
Gamifying College Readiness: How Loper Makes the Enrollment Journey More Engaging!
October 16, 2025

High schoolers are overwhelmed — and not just by homework. The path to college can feel like a maze of forms, essays, and deadlines, with little guidance on where to begin. A recent survey found that nearly three-quarters of students describe the college application process as “difficult.” For many, that difficulty isn’t academic; it’s…

Read More
Image
How Polygon’s Smart Moisture Control System Protected a Mass Timber Student Housing Project
October 16, 2025

Amid the rise of sustainable architecture, mass timber has become a powerful symbol of progress — a material that marries renewable design with modern efficiency. Yet, in the damp climate of Vancouver, BC, sustainability meets its match: moisture. Managing humidity levels in large-scale wood construction isn’t just a matter of comfort; it’s about protecting structural…

Read More
Classroom air quality and student performance
The Hidden Factor Shaping Student Success: Classroom Air Quality
October 15, 2025

By Dan Walsh, VP & GM at AAA Home Services, and Christine Willing, CEO of Think Happy Live Healthy. Why Air Quality Matters in Schools When we think about improving schools, conversations often center on curriculum, technology, or staffing. But there’s a silent, invisible factor that profoundly influences student health, behavior, and learning outcomes: the…

Read More
Chase Harris
Faith, Fatherhood, and Fortitude: Inside Chase Harris’ Mission to Make Accessibility Possible for Every Child
October 15, 2025

Chase Harris is a father, husband, entrepreneur, and all-around force of light. Alongside his wife, Carly, and their son, Cash, he has inspired millions online through messages of resilience, faith, and family. Their story is one of turning adversity into action — and hardship into hope. “We knew early on that Cash had this special…

Read More