What Went Wrong With the NFT Market Collapse

 

A pulse check is needed on non-fungible tokens, as the total number of NFT sold and the total volume of NFT sold fell in October, setting monthly lows for 2022, according to Decrypt.

What are the benefits that NFTs with real utility can bring to Web3 and what is preventing new consumers from entering the market?

Jordan Yallen, CEO of MetaTope weighs in with his analysis.

 

Jordan’s Thoughts:

“The NFT market collapse can only be partially attributed to the overall crypto bear market or lack of knowledge and understanding of web3. The real problem preventing new consumers from entering the market is the industry’s failure to innovate beyond using an NFT as a profile picture on social media.

That is why consumer-friendly experiences using interoperable NFTs are essential by allowing users to own and personalize their virtual identities and transport them across multiple platforms, including social media, video games, meta versus augmented reality, and virtual. NFTs will become more practical and a key tool for future B2B marketing.”

 

Follow us on social media for the latest updates in B2B!

Image

Latest

9 Proven User-Generated Content Strategies That Actually Work
July 24, 2025

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution. We asked nine marketing leaders who’ve built successful UGC programs to share exactly how they do it, what works, and what doesn’t. Here’s what we learned from their real-world experience. Start With Direct Customer Outreach Kyle Bernard, who…

Read More
Blending Intuition and Metrics to Elevate Sterile Processing
Smarter Sterile Processing Starts with Data—Boosting Efficiency, Cutting Costs, and Improving Patient Care
July 24, 2025

In a healthcare ecosystem increasingly driven by data, sterile processing departments (SPDs) find themselves at a crossroads—balancing precision and pace, safety and speed. As hospitals look to reduce inefficiencies and protect patient safety, analytics tools are transforming sterile processing from an often overlooked backroom function into a vital, data-enhanced frontline of care. Research shows…

Read More
college success
Freshman Year Survival Guide: How Overlooked High School Lessons Lead to College Success
July 24, 2025

Nobody warns you that college success isn’t just about brains — it’s about balance, too. In this refreshingly honest episode of Professional Quotient: Conversations that Build Equity, hosted by Jason Winningham, high school teacher Jacob Mutchler reunites with two of his former students, Lilly Salcedo and Oscar Davila, to reflect on what really mattered…

Read More
The Nursing Workplace: Staffing, Shortage, and Safety
The Nursing Workplace: Staffing, Shortage, and Safety
July 24, 2025

In this episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims welcomes Syl Trepanier, DNP, RN, Chief Nursing Officer for Providence Health and member of the TruMerit Board of Trustees. With responsibility for representing more than 36,000 nurses across a multi-state health system, Syl shares his personal journey from caregiving as…

Read More