What Went Wrong With the NFT Market Collapse

 

A pulse check is needed on non-fungible tokens, as the total number of NFT sold and the total volume of NFT sold fell in October, setting monthly lows for 2022, according to Decrypt.

What are the benefits that NFTs with real utility can bring to Web3 and what is preventing new consumers from entering the market?

Jordan Yallen, CEO of MetaTope weighs in with his analysis.

 

Jordan’s Thoughts:

“The NFT market collapse can only be partially attributed to the overall crypto bear market or lack of knowledge and understanding of web3. The real problem preventing new consumers from entering the market is the industry’s failure to innovate beyond using an NFT as a profile picture on social media.

That is why consumer-friendly experiences using interoperable NFTs are essential by allowing users to own and personalize their virtual identities and transport them across multiple platforms, including social media, video games, meta versus augmented reality, and virtual. NFTs will become more practical and a key tool for future B2B marketing.”

 

Follow us on social media for the latest updates in B2B!

Image

Latest

Leadership
Just Thinking… About Why Self-Work Is the Foundation of Great Leadership
March 29, 2025

As conversations around workplace wellness, mental health, and burnout intensify across industries, many professionals are waking up to the reality that productivity and personal growth must go hand-in-hand. The rise of holistic health coaching, combined with a renewed focus on emotional intelligence in leadership, reflects a larger cultural shift: we’re not just working anymore—we’re…

Read More
Healthcare trends
2025’s Hottest Healthcare Trends with David Willis, Principal with ECG
March 28, 2025

Healthcare organizations have faced significant challenges over the last five years due to the lasting financial and operational impacts of the COVID-19 pandemic, widespread labor shortages, and rising costs of care delivery. The pandemic forced hospitals to prioritize crisis response over long-term strategy, leading to deferred investments, workforce burnout, and financial strain. Now, with many…

Read More
Microschool
With ESA Demand Outpacing Supply, How Can Utah Expand Microschool Access?
March 28, 2025

Across the country, education savings accounts (ESAs) are reshaping how families think about schooling—but in Utah, surging demand is outpacing available options. Last year, roughly 27,000 students applied for Utah’s ESA program, but only 10,000 scholarships were available. While parental interest in alternative education is booming, a new bottleneck is emerging: the supply of…

Read More
freight guards
Can a Single FreightGuard Review End Your Trucking Company? Sadly, Yes
March 27, 2025

As the freight industry grapples with the lingering impacts of a market downturn and rising digital vulnerabilities, a critical question has emerged: how can trucking companies defend their reputations in an era where a single online review can kill a business? In 2023 alone, over 88,000 trucking companies shuttered, and for many, the catalyst…

Read More