Why Live Sports Dominate Streaming and Audio Is Thriving with Sports Talk Radio Host Ari Temkin
Live sports have become the last stronghold for traditional media in an era dominated by streaming platforms. Companies like Netflix and Amazon are now investing billions in securing rights to live sports events, recognizing that sports are one of the few content types that demand real-time viewership. With 70% of Americans identifying as sports fans, this market represents a significant battleground for platforms seeking to capitalize on their captive audience. The stakes are high, with live sports offering unmatched value for advertisers.
What role does traditional media, like radio, play in this evolving landscape? How can it compete with streaming giants, and what does the future hold for live sports in an increasingly digital world?
In this episode of Tuesdays with Morrissey, host Adam Morrissey sits down with Ari Temkin, a seasoned sports radio host and affiliate manager for major sports networks. Ari discusses how live sports have driven changes in the media landscape, the lasting relevance of radio, and the broader cultural significance of sports.
Main points discussed in the episode:
- The Changing Face of Sports Media: Ari explains how the rise of streaming platforms, social media, and influencer-driven content has transformed sports media. Despite these changes, traditional outlets like radio have continued to stay relevant by adapting to new formats.
- The Power of Live Sports Content: Ari breaks down how the demand for live sports, which requires real-time engagement, has driven major platforms like Amazon and Netflix to invest billions in sports broadcasting rights. Live sports remain crucial for advertisers due to their captive and engaged audience.
- Radio’s Longevity and Adaptability: Contrary to predictions that radio would fade in the digital age, Ari details how radio has proven resilient, especially in sports broadcasts, by leveraging its unique “theater of the mind” format and offering advertisers a live, engaged audience.
- The Economics of College Sports: The conversation delves into how conference realignments and media rights have reshaped college sports, with athletes now able to monetize their brands, changing the dynamics of college athletics and media deals.
- Why Sports Matter: Beyond economics, Ari and Adam reflect on the emotional connection sports provide, how they build identity, and why they are often called the “last true meritocracy” where success is determined by talent and effort.
Topics Covered:
- The evolution of sports media over the last 10 years
- The importance of live sports content for platforms and advertisers
- How radio has adapted and remained relevant in the digital age
- The future of college sports and its evolving economic landscape
- Why sports are culturally significant and the emotional connection they provide
Ari Temkin is an experienced sports radio host, currently managing brand partnerships for major sports networks across New York, Los Angeles, and Chicago. With a background that includes hosting the Dallas Cowboys pre- and post-game shows and Big 12 Today on SiriusXM, Ari has become a respected figure in sports media.
Ari’s unique perspective on the intersection of sports and media sheds light on how both industries continue to evolve. Don’t miss this thought-provoking conversation. Let us know what resonated with you by leaving a comment or sharing with a friend! — Adam
