Why Winning the BBB’s Torch Award for Ethics Is Important for IC System

The Better Business Bureau (BBB) has long been an organization that seeks to build trust between businesses and consumers. Most people are familiar with their grading, which is the result of customer reviews.

They also have the Torch Awards for Ethics, and IC System is a 2021 winner. Discussing the award and what it means, Closing the Books host Tyler Kern spoke with IC System President and CEO John Erickson and Lisa Jemtrud, VP of Community Relations for BBB Minnesota.

Jemtrud explained the basics of the award. “Its purpose is to lift up those businesses showcasing ethics, and it’s been held annually since 2000.”

Next, Jemtrud discussed eligibility. “You don’t have to be accredited with the BBB but must have a letter grade of B or better. The company must be in the service area of Minnesota or North Dakota and be in a good financial position. Additionally, the business can’t have a record of complaints or government actions.”

Beyond those specifications, the determination of a winner focuses on four main aspects: how a company treats its customers, vendors and employees, as well as what they are doing for the community. An independent panel of judges from various industries also looks at the application and how it describes how the company executes ethics daily.

John noted that IC System has long appreciated its affiliation with the BBB and its A+ rating. “We’ve been applying since 2010 and had been runner up before winning this year. The award embodies everything we’re trying to do at IC.”

IC System was so committed to this they even put it in their strategic plan. “It lines up with our core values, and it was a part of our strategy. We view it as a great accomplishment.”

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!


Turo is Decentralizing the Car Rental Industry. But Can it Scale?
September 24, 2021
 Since the start of summer, the car rental industry has been trying to maneuver a mass car shortage. Because of the global semiconductor shortage, automotive OEMs slashed car production at the Read more
How UK Companies Can Cross the Pond to Success in an American Market
September 24, 2021
 Post-Brexit, the U.K. is eager to fill the void of the European Union's single market and tax reliefs with fresh free trade agreements. This included discussions with the U.S., which moved forward Read more
Exploring AT&T’s Commitment to Renewable and More Efficient Energy Use
September 24, 2021
“Since 2010, we’ve completed over 100,000 energy efficiency projects.” How are key stakeholders driving change in energy? Many are forging a path to renewable energy, carbon neutrality, and leveraging data and Read more