Video Producers Say Generative AI for Scriptwriting is a Great Brainstorming Tool

 

Since the public launch of OpenAI’s ChatGPT late last year, AI has been having its moment in the spotlight. While aspiring sci-fi authors are using the viral tool to write short stories (prompting one magazine to stop accepting submissions temporarily), students are using it to give a first pass at their essays. In the business world, sales and marketing pros has been using it to draft emails, while operations leaders are weighing generative AI’s role in customer service communications. Now, both media industry pros and AI solutions innovators have another writing-heavy project type in their sights: Tsing generative AI for scriptwriting.

DeepMind Technologies, a subsidiary of Alphabet Inc., recently launched Dramaton, an AI tool that promises to help writers draft and rewrite specifically screenplays and scripts. However, while the tool can come up with characters and plot lines by following simple prompts, it is no replacement for human creativity. In fact, it has been designed to work with human intervention.

Notably, Dramaton is not the only such tool in the market. AI as a supplementary tool for content creation is taking on many forms, including Wistia’s example of combining ChatGPT for script writing with Synthesia for avatar and voice deepfake generation.

Mike Vannelli, head video producer at video creative agency Envy Creative, who has directed more than 1,200 commercials, explains how his team is already finding useful ways to leverage generative AI for scriptwriting. He’s finding, like most proponents of AI tools, that generative AI isn’t replacing creative work but rather acting as an enhancer for the creative process.

 

Mike’s Thoughts:

“We’re a video production studio, and we actually use ChatGPT as well as a couple other writing softwares to help us with things for scripts. Now, we don’t actually use it to write the full script. We actually do write the full script ourselves, but we do use the AI tools to help us with certain things if maybe we can’t think of [them]. So, for instance, we were doing a video for a bicycle company and we needed bicycle specific jokes for the video and we really couldn’t think of any, so we went on ChatGPT and we wrote in some prompts asking them to write a bunch of jokes for bicycles or bicycle-related, and we actually used a couple of those for the scripts, whereas it probably would’ve taken us a long time to either think of them ourselves or to look them up online.”

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More