Design Conversations

Faces of Design: Behind the Fire with Eric Edelson of Fireclay Tile

MarketScale has been following infulential members of the AEC community through our Faces of Design series, chronicalling architects, designers, and influencers who set an example of excellence. For our final episode of season 1, we profiled Eric Edelson, the CEO of Fireclay Tile, who took a dying company during the 2008 recession and breathed…

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Latest

AEC
Faces of Design: Designing Your Future With Sarah Kuchar

Sarah Kuchar joined hosts Daniel Litwin and Bryce Stuckenschneider for a podcast interview to accompany the latest installment of MarketScale’s Faces of Design series. What followed was an in-depth interview about the challenges of striking out on your own to start your own business and the risks and rewards that come with that. “I saw myself…

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AEC
Faces of Design: Design Conversations with Bob Borson

Our faces of design are more than just faces. They’re voices too. Bob Borson, Principal at Malone Maxwell Borson Architects, used his voice to unveil the behind-the-scenes world of AEC to anyone who was interested; turns out that was hundreds of thousands of people a month. Borson’s blog, Life of an Architect, became one…

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experiential learning
Flood the Zone: University of Virginia’s New Strategy to Scale Experiential Learning for Every Student
February 16, 2026

Experiential learning is having a bit of a reckoning moment in higher ed. For years, the default answer was “get an internship” or “do a co-op”—as if every student can pause life, relocate for a summer, and take on a high-stakes role that’s supposed to define their future. But students’ realities have changed: many…

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free tools
The True Cost of Free Tools: When Free Platforms Own More of Your Network Than You Do
February 12, 2026

Nowadays, getting a project off the ground usually means moving fast. A quick map gets sketched. A file gets shared. A design gets reviewed in whatever tool is closest at hand. In the moment, it feels efficient — even smart. But in the telecommunications industry, as networks become more automated, location-aware, and powered by AI,…

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telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

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The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

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