Why Going Retro with Recruiting Just Won’t Work
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...
It’s Time to Hone Your Holiday Hustle
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...
How Sketchy Value Sabotages Solution Providers’ Prospects
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...
Are you Feeding Retail’s “Nega-hype” Machine?
It’s easy for those in retail and almost any other industry to be negative right now. In fact, it’s always easier to default to negativity. However, that’s a path...
Why Retail Suppliers Should Stop Stalking the “Usual Suspects”: Spieckerman Speaks Retail
As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...
How Retail Suppliers Can Slay the “Slow No”: Spieckerman Speaks Retail
Each week on Spieckerman Speaks Retail, Carol will be speaking on her Retail Trajectories – themes and calls to action that transcend categories, channels, business models and touch points. As retail...
Making Sense of Seismic Supply Chain Shifts: Spieckerman Speaks Retail
Lately, the conversation in retail has been heavily weighted toward who’s going to make it and who’s on the retail ropes. But if links in the supply chain are...
How to Solve Retail’s Convenience Conundrum: Spieckerman Speaks Retail
Click and collect, drive up, drive through, home delivery, oh my! Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some...
Why Retail’s Private Brand Party is Just Getting Started: Spieckerman Speaks Retail
Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands...
Preparing Brick and Mortar for a Great Reopening: Spieckerman Speaks Retail
As retailers attempt to pull the trigger on reopening brick and mortar in a big way, they know they have to get it right the first time. Yet so much confusion...
Why Buying, Building and Bridging Will Rescue Retail: Spieckerman Speaks Retail
Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a...
Spieckerman Speaks Retail: A New Retail Podcast
Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and...