Spieckerman Speaks Retail

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates...

Retail is exciting, fast-moving, and filled with opportunity, yet information overload is a constant challenge. Join retail strategist, speaker, and trainer Carol Spieckerman every other Thursday as she navigates past the...

Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and tech companies navigate...

https://fast.wistia.com/embed/medias/6igm2cl7ya.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As retailers re-imagine brick and mortar, stores are once again at the center of the action. But what about the people who power the action, store associates? They can...

https://fast.wistia.com/embed/medias/kpmoazxjct.jsonphttps://fast.wistia.com/assets/external/E-v1.js   Cross-border commerce is heating up! Chinese consumers want unfettered access to authentic and unique brands and according to recent studies, 43% are confident about an economic recovery occurring next...

https://fast.wistia.com/embed/medias/slt50lh6tb.jsonphttps://fast.wistia.com/assets/external/E-v1.js As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

https://fast.wistia.com/embed/medias/5c0hogaw37.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

https://fast.wistia.com/embed/medias/op96ubjyur.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

https://fast.wistia.com/embed/medias/p1auql1oul.jsonphttps://fast.wistia.com/assets/external/E-v1.js   As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

https://fast.wistia.com/embed/medias/pv4vvckaxe.jsonphttps://fast.wistia.com/assets/external/E-v1.js It’s easy for those in retail and almost any other industry to be negative right now. In fact, it’s always easier to default to negativity. However, that’s a path...

As retail brand marketers, solution providers and platforms set their sights on fourth quarter and 2021, Carol launched her episode series, “8 Mistakes Retail Suppliers Can’t Make.” In the...

https://fast.wistia.com/embed/medias/5ib8fq4bxi.jsonphttps://fast.wistia.com/assets/external/E-v1.js Each week on Spieckerman Speaks Retail, Carol will be speaking on her Retail Trajectories – themes and calls to action that transcend categories, channels, business models and touch points. As retail...

https://fast.wistia.com/embed/medias/z0lkn08xf1.jsonphttps://fast.wistia.com/assets/external/E-v1.js Lately, the conversation in retail has been heavily weighted toward who’s going to make it and who’s on the retail ropes. But if links in the supply chain are...

https://fast.wistia.com/embed/medias/449fjlz7o0.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Click and collect, drive up, drive through, home delivery, oh my! Data confirms that no two consumers define convenience the same way. Yet, before the corona crisis took hold, some...

https://fast.wistia.com/embed/medias/e21kwekdva.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Retailers were rushing back to private brands before the pandemic rocked retail. Their big bets are paying off now as shoppers prioritize value. Retailers’ renewed enthusiasm for private brands...

https://fast.wistia.com/embed/medias/ta9549icqf.jsonphttps://fast.wistia.com/assets/external/E-v1.js  As retailers attempt to pull the trigger on reopening brick and mortar in a big way, they know they have to get it right the first time. Yet so much confusion...

https://fast.wistia.com/embed/medias/uhby8f54k4.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Retail’s future belongs to those who can skillfully juggle potent purchases, original invention, and outrageous alliances. Insularity and indecisiveness just won’t cut it. The good news is that a...

https://fast.wistia.com/embed/medias/122kewb0y8.jsonphttps://fast.wistia.com/assets/external/E-v1.js  Consistently named a top retail influencer, Carol Spieckerman is a recognized authority on retail and brand strategy. As president of Spieckerman Retail, she helps retailers, brand marketers, agencies and...