Advocacy in Action: How CG Infinity’s Salesforce Practice Puts Clients at the Center of Delivery

 

In today’s enterprise tech landscape, successful Salesforce implementations hinge less on shiny features and more on how well partners align with the real, day-to-day needs of the business. The firms that stand out are the ones that treat delivery as a shared mission—where strategy, execution, and accountability are woven together from the first conversation through go-live and beyond. That kind of partnership mindset transforms projects from transactional engagements into long-term value engines. To explore what that looks like in practice, we turn to Jeff Abernathy, VP of Delivery at CG Infinity, to discuss the philosophy behind CG Infinity’s Salesforce Practice and how advocacy-driven delivery shapes better outcomes for clients.

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