Community Generated Content – Censis
In this customer story from Censis Technologies, Angela Sullivan, the Interim SPD Manager at St. Michael Medical Center in Silverdale, Washington, shares her experience with CensiTrac, Censis’ tracking system. St. Michael Medical Center is a sizable hospital with multiple departments, including orthopedics and the main operating room, each with a unique set of instruments. Angela…
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Censis
CtUC Connect 2023: The Networking and Community Building Event of the Year
CtUC Connect 2023, set to take place in Nashville, promises to be an exceptional user’s conference with a range of engaging and challenging sessions to offer attendees. Michael Burger, the opening speaker for this event, invites both returning and first-time participants to a unique experience aimed at reevaluating and recharging one’s life. The primary goal…
Censis
Overcoming Data Challenges: Perspectives of Healthcare Leaders on Informed Decision-Making
Leaders within the healthcare industry discuss the challenges they face in making informed decisions due to data availability and distribution. One leader highlights that, as a director, there’s an expectation to have comprehensive knowledge, but data doesn’t always flow effectively. The situation is unique, with one leader overseeing a single large site and the other…
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Interview with Robin Goldsmith
At ViVE 2025, Panda Health’s Jason Taylor and Verizon Healthcare’s Robin Goldsmith dive into the future of AI in healthcare, exploring how ambient technology is revolutionizing workflows for clinicians and improving patient experiences. A dynamic conversation not to be missed!
From Control to Community: Why Big Brands Struggle with UGC
In this episode of UGC for B2B, host Alice Iversen sits down with Bridget Benedetti, a former MarketScale client turned Digital Media Strategist, to discuss the massive shift from traditional marketing to an authentic, user-generated approach. Bridget shares her firsthand experience of watching MarketScale evolve from a content provider into a full-fledged UGC-driven powerhouse—one…
AI and The Future of Video Storytelling
In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, sits down with Piyush Saggi, co-founder and CEO of Parmonic, to discuss AI’s impact on video storytelling. They explore AI’s role in video transformation, storytelling challenges, and how brands can balance automation with authenticity. Topics Covered * The Rise of…
The Right Content Strategy for Businesses: Why the Focus Should be on Data-Driven, Relevant Content
Business leaders navigate an overwhelming amount of marketing trends, insights, and data daily, often struggling to determine what truly builds trust and engagement. While many brands focus on educational content, research suggests that buyers are more likely to engage with content that offers industry insights, expert perspectives, and authenticity. Trust has become a key…
