Community Generated Content – The Purpose Pivot
Conversations about well-being are evolving beyond individual health to include the culture, values, and impact of the brands we support. Today’s connected world exposes young people to bullying across more channels than ever before. In 2024, the CDC reported that 40% of high schoolers experienced persistent sadness or hopelessness, while StopBullying.gov noted that 19.2%…
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How Awe Intervention Moments in Nature Reset the Brain and Reduce Anxiety
In a world where hustle culture dominates, many entrepreneurs and professionals push their limits in the pursuit of success—often at the expense of their health and well-being. Yet research shows that spending time in awe-inspiring environments can reduce anxiety and enhance cognitive performance. As technology continues to consume more of our attention, the question…
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The Role of Mentorship and Sponsorship in Building Authentic Careers
In today’s work landscape, discussions about transformation, well-being, and personal autonomy are urgent and deeply felt. A 2025 study found that 66% of American employees are experiencing burnout, while another poll reported that 52% of job seekers are looking to shift roles and 56% are considering moving into entirely new industries. These trends highlight a…
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The Secrets to Building Your Power Network: Know Your Strengths, Nurture Your Relationships, and Give Without Expectation
These days, career success isn’t just about what you know—it’s about who you know, and how you build those connections into a power network. Networking has moved beyond cocktail parties and business cards to become a lifelong skill for finding opportunities, support, and fresh ideas. In fact, researchers have found that women who combine…
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Welcome to The Purpose Pivot: Where Wellbeing Meets Ambition and Success Finds New Meaning
Welcome to The Purpose Pivot, a podcast that dares to challenge the culture of constant hustle by celebrating the transformative power of the pause. Hosted by author and speaker Melissa Gonzalez, and inspired by her newest book of the same name, the show redefines success as a mindful journey that prioritizes health, intuition, and resilience…
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Colleges Turn to Precision Marketing, Advanced Tracking, and Privacy-First Strategies to Engage Stealth Students
Colleges and universities face mounting challenges in reaching prospective students who never formally identify themselves in the recruitment process—often called “stealth shoppers.” Research shows that at least one in three applicants to private four-year colleges in the U.S. apply as stealth students. For enrollment leaders, this hidden audience—students who research institutions anonymously online before ever…
How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan
Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…
How Hotels Bounce Back From the Unexpected
In this episode of Inside Restoration & Recovery, host Martha Lewis sits down with Josh Creznic, Director of Hospitality Services at BMS CAT, to unpack the unique challenges and critical priorities in hotel restoration. With over two decades of experience in hospitality—spanning major brands like Marriott and Wyndham—Josh brings deep insight into how restoration…
Built from the Dirt Up: Dillan Dumont’s Journey from Bricklayer to Industry Disruptor
With all types of infrastructure across America aging, there has never been more of a need for smarter, less disruptive solutions than now. From trenchless pipe repair to utility innovation, the construction world is shifting and young leaders like Dillan Dumont are stepping into the spotlight. Cities like New York and Chicago are facing…
