Marketing AI Adoption in B2B Enterprises

Marketing AI adoption

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

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Top Stories

Overcoming Behavioral Health Challenges: Iris Telehealth’s Technology-Driven Approach
January 29, 2025

Behavioral health challenges have intensified nationwide, with wait times for care stretching months and access in rural areas remaining inadequate. Telehealth innovations are emerging as a crucial bridge to close these gaps, particularly in behavioral health. The stakes are high and according to the 2023 National Survey on Drug Use and Health (NSDUH), 22.8%…

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Universal Health Coverage: A Catalyst for Global Change
January 29, 2025

In a recent episode of Care Anywhere: The Global Health Workforce Podcast, host Lea Sims, Chief Marketing & Communications Officer at CGFNS International Inc., welcomed Dr. Pam Cipriano, President of the International Council of Nurses (ICN), to discuss the transformative impact of nursing on global health. With over 45 years of nursing experience, Dr. Cipriano…

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Marketing AI Adoption in B2B Enterprises

Marketing AI adoption

Aby Varma, founder of Spark Novus, leads a discussion on how AI is reshaping marketing within large B2B enterprises. He speaks with Shonodeep Modak, CMO of Schneider Electric’s Energy Management Business, about their AI journey, operational challenges, and strategies for successful AI adoption in marketing. They highlight lessons learned, misconceptions, and the future of…

Read More
package management
Why Smart Package Room is the Future of Package Management

Discover the innovative future of package handling with Smart Package Room, highlighted in a recent discussion featuring Greg Brandner, Head of Marketing, and Shelly Peterson, Senior Director at Smart Package Room. Their dialogue addresses the growing demand for seamless package management in residential developments, the intricacies of Position Imaging’s tracking technology, and how these…

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retail
Self-Service BOPIS and Other Retail Trends

In a recent episode of the Intelligent Logistics Podcast, hosted by Position Imaging, Greg Brantner, Director of Marketing and Matthew Knopf, VP of Partnership, discuss the shift in consumer buying habits, the rise of omni-channel shopping, and the evolving technology trends in retail. Retail Landscape and the Rise of Omni-channel Shopping Online shopping in…

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BOPIS market
The Global BOPIS Market

Buy Online, Pick Up In Store, or BOPIS, is a retail revolution sweeping across the U.S., underscoring a key trend in consumer habits. With shoppers having spent over $95 billion via BOPIS in 2022, it’s clear this is not just a minor blip on the retail radar. What’s even more striking is that this…

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Retail
The Future of Retail eCommerce with iPickup

The retail landscape is being reshaped, transitioning from traditional brick-and-mortar stores into burgeoning logistics and fulfillment centers. This revolution, brought about by innovative logistics tech companies like Position Imaging, is transforming the way retailers deliver products, ushering in unprecedented benefits for both retailers and customers. Here’s how this remarkable hybrid solution is playing out….

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Experts Talk
Experts Talk
How Expert Content and Influencer Marketing Are Revolutionizing B2B Growth in the Creator Economy
January 14, 2025

The Creator Economy is changing how businesses grow, especially in B2B. Platforms like YouTube, Instagram, and TikTok, with nearly 5 billion monthly users, are driving this change. By 2027, Goldman Sachs expects the Creator Economy to reach $500 billion. It’s time for businesses to get involved. What’s exciting is how influencer marketing, once reserved for…

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Trending now
Metropolis Acquisition of Oosto
Software & Technology
Why the Metropolis Acquisition of Oosto Signals a New Era for AI in Facilities and Property Management
January 23, 2025

When the news broke that Oosto, a leader in AI-driven security and video analytics, was being acquired by Metropolis, a company known for parking automation and frictionless payments, it made waves across the industry. A security-centric AI company joining forces with a parking tech company might seem unexpected at first, but this move represents a…

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CCMR
Education & EdTech
JUST THINKING… about CCMR with a Focus on Military Readiness
January 23, 2025

The role of education in shaping military readiness is often overlooked, yet its impact on future generations is profound. As artificial intelligence reshapes how we think about career readiness, discussions on College, Career, and Military Readiness (CCMR) highlight the pressing need for holistic preparation. While college and career pathways often dominate these conversations, military…

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medical school
Promoted Сontent
Lies I Taught in Medical School: Uncovering the Flaws in Conventional Medicine with Dr. Robert Lufkin
September 23, 2024

Medical school taught Dr. Robert Lufkin the conventional wisdom of the healthcare system, but his experiences and research exposed deeper issues at play. In this episode of Healthcare Rethink, hosted by Brian Urban, the spotlight shines on Dr. Robert Lufkin, MD, the author of Lies I Taught in Medical School. The conversation centers around…

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Podcast Episodes

The People Business: Creating a Culture That Attracts Talent
January 27, 2025

In this episode of The AppleOne Podcast’s People Business series, host Brett Howroyd and AppleOne Regional Vice President Nicole McMurray are joined by Tanya Zion, Product Manager of Engagement Services for AIM, to discuss the critical connection between retaining great talent and attracting new talent. Tanya, a seasoned expert in people, processes, and communication,…

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Employee Education and Workforce Training: Unlocking Mid-Market Potential Through Technology and Upskilling
January 22, 2025

Integrating education and workforce training as an employee benefit has become a pivotal strategy for talent acquisition and retention. While industry leaders like Walmart, McDonald’s, and Starbucks have long championed such programs, mid-sized and smaller enterprises often face barriers to implementation. A study found that education reimbursement programs deliver a 129% return on investment,…

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Employee Education Drives Workforce and Business Growth
January 22, 2025

The landscape of employee education and workforce development is undergoing rapid disruption. Employers are stepping in to bridge the skills gap, offering education as a benefit to attract and retain talent while addressing critical workforce needs. With U.S. student loan debt reaching $1.77 trillion as of late 2024, corporations are innovating to provide employees…

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Market-Based Planning, Specialization and Technology To Shape Healthcare Provider Networks for Tomorrow
January 22, 2025

The evolving healthcare landscape demands that provider networks strike a careful balance between meeting community needs and maintaining financial sustainability. As patient demographics shift and technological advancements, such as telehealth, redefine care delivery, health systems must recalibrate their networks to avoid inefficiencies. A 2024 AAMC study highlights this urgency, projecting a shortage of up…

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SMART Technologies Innovative Smart Boards Captures Best of Show Award for Tech and Learning at ISE 2024

smart boards

At ISE 2024, the annual highlight for professionals in the smart technology and AV integration fields, SMART Technologies made a significant impact with its cutting-edge smart boards. This year’s event showcased a range of new products and technologies poised to redefine industry standards. This wrap-up video from ISE 2024 highlights SMART Technologies’ latest innovations,…

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