Building Trust and Simplifying Stories Strengthens Public Relations Strategies

public relations

The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of…

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Top Stories

Beyond Legacy: How “Heritage Data” is Transforming Contract Success at Scale
April 30, 2025

As AI reshapes enterprise operations, one of the most overlooked assets in digital transformation is a company’s contract history. These “heritage” agreements, once deemed outdated or archival, are now emerging as a goldmine of operational insight—especially when powered by AI-driven contract lifecycle management (CLM) tools. With nearly 60% of executives believing that contract data is…

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Reimagining CLM: Alistair Maiden on Human-Centered Contracting in the Age of AI
April 30, 2025

As enterprises continue their digital transformation journeys, contract lifecycle management (CLM) is at a pivotal intersection of technology and user experience. Despite rapid advances in AI-enabled contracting platforms, many organizations still struggle with disengaging, manual processes that frustrate stakeholders. According to World Commerce & Contracting, poor contract management can cost businesses up to 9% of…

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Building Trust and Simplifying Stories Strengthens Public Relations Strategies

public relations

The ever-changing public relations and marketing landscape requires authentic storytelling and strong relationships. As industries evolve with emerging technologies, companies must connect with their audiences by fostering trust and understanding their core values. Research highlights a clear divide in brand trust, with only 29% of low-income earners trusting their brands compared to 38% of…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

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The Value of a Restoration Team with Healthcare Experience
The Value of a Restoration Team with Healthcare Experience

In this episode of Inside Restoration & Recovery, host Martha Lewis welcomes Jason McClaren, Director of Facilities Operations at Reunion Rehabilitation Hospitals, to discuss the critical advantage of partnering with a restoration team experienced in healthcare. A former firefighter and military veteran, Jason has spent the last decade managing safety, risk, and emergency preparedness…

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Science of reading
Educators Must Combine 1:1 Tutoring with the Science of Reading to Close the Reading Gap

Coming out of the COVID-19 pandemic, the education system faced a seismic shift. Learning loss, especially in foundational literacy, was a national crisis. In 2024, only 31% of fourth graders in the U.S. were reading proficiently, according to the National Assessment of Educational Progress (NAEP). Meanwhile, tutoring exploded as a top strategy to recover…

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emergency response planning
Improving Emergency Response Planning in Schools

In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso sits down with Dr. Vincent Iturralde, Chief Operations Officer for North Chicago School District 187. Dr. Iturralde shares insights from his educational journey, emphasizing the need for schools to update emergency response protocols, strengthen communication systems, and prioritize collaboration over…

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Experts Talk
Experts Talk
The Rise of Personalized Nutraceuticals: Vitaquest Taps Big Data, Flavor, and AI to Deliver Personalized Wellness at Scale
March 31, 2025

The wellness industry is at an inflection point. What once centered around pill packs and generic supplement regimens is now being transformed by an ecosystem of personalization, flavor innovation, and data-driven development. According to research, the global nutraceuticals market is on track to surpass $919 billion by 2030—and with consumer demand increasingly favoring tailored,…

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Trending now
supply chain data analytics
Hammer Down
Supply Chain Data Analytics Fails Without Clean Data, Ventagium Delivers the Fix
April 21, 2025

Supply chain leaders face an overwhelming volume of siloed data across ERPs, TMS platforms, and warehouse systems, yet few know how to align it for smarter decisions. The stakes are rising fast. According to Capgemini’s 2024 report Data: A Powerful Ally in Tackling Scope 3 Emission Reduction Targets, 85% of organizations cite data access…

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Mentorship mindset
Education & EdTech
Mentorship Mindset Proves More Effective Than Tech in Boosting Student Motivation
April 18, 2025

The future of education is increasingly shaped not just by what students learn, but how they are supported in the process. As anxiety, disengagement, and mental health challenges continue to affect youth across the U.S., educators and researchers are asking: What truly motivates students to engage and thrive in school? Research suggests that the…

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handling
Promoted Сontent
IABSC: Where Baggage Handling Professionals Find Their People
April 10, 2025

As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…

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Podcast Episodes

The People Business: Keep on Truckin’ & Earning A Good Income
April 28, 2025

In this Career Paths episode of The AppleOne Podcast, host Brett Howroyd explores the essential—and often underestimated—world of trucking with two guests who know it well: Chip Stewart, VP of Service Operations at Select Transportation Resources in Houston, and Jill Apperson, Area Manager at AppleOne in North Carolina. Together, they break down why trucking…

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ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

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ESA Success Requires Strategy, Infrastructure, and Support Beyond Legislation
April 21, 2025

As education savings accounts (ESAs) gain traction across the United States, the conversation is shifting from policy debates to the complexities of implementation. Fueled by post-pandemic dissatisfaction with traditional school models and a desire for more customizable educational options, ESAs are being adopted in a growing number of states, often under “universal” frameworks. But…

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Inside Oncology Drug Development: Overcoming Resistance with Science
April 19, 2025

In the last two decades, oncology has undergone a transformation with over 300 new cancer therapies approved by the FDA—many offering novel mechanisms of action. Despite these innovations, resistance to treatment remains a critical challenge, with cancer cells evolving or adapting to evade even the most advanced therapeutics. This issue is particularly pressing given that…

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On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

On-device AI

On-device AI revolutionizes the tech landscape, making it a critical factor for industry dominance. This cutting-edge technology directly integrates advanced AI capabilities into devices, transforming consumer and enterprise applications. This shift stems from the need for improved performance, reduced latency, enhanced data privacy & security, and personalized user experiences. With advancements in neural processing…

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