Recent Posts
From Heritage to Hospitality: The Faherty Blueprint for Authentic, Community-Centered Branding
Melissa Gonzalez - October 15, 2025Great clothes may be where it starts, but todays shoppers are looking for something more a sense of connection, belonging, and shared purpose. Research shows that 90% ofconsumers value authenticity when deciding which brands to support: a clear reminder that while quality and design remain vital, meaning has become the new measure of loyalty.
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The Gut Reset Revolution: How Food-as-Medicine Became the New Foundation for Wellness
Melissa Gonzalez - October 15, 2025Gut health has moved from fringe to front page, with consumers overwhelmed by protocols, powders, and miracle cleanses. As interest surges, so do questions about what actually works day to dayand why it matters now.
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Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
Melissa Gonzalez - October 8, 2025wistia-player[media-id='jmmiqlrok4']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Creating a Playbook for Pro Athlete's Families: How Ladies Playbook Champions Empowerment for Women Off the Field
Melissa Gonzalez - October 7, 2025wistia-player[media-id='yo133h90fe']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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From Classroom to Clinic, How HerMD is Closing the Menopause Gap in Medicine
Melissa Gonzalez - September 24, 2025wistia-player[media-id='c4e80jtxtz']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Making Meaning Out of Life’s Pause: Billie Whitehouse on Finding Strength, Setting Boundaries, and Leading With Intention
Melissa Gonzalez - September 17, 2025In June, Forbes profiled Billie Whitehouse, CEO and Creative Director of Wearable X, as she broke her silence about leading through a devastating health crisis. Diagnosed with stage 4 colon cancer at 27 while 22 weeks pregnant, Whitehouse underwent emergency surgery that ensured her survival, but came with the profound heartbreak of losing her baby.
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