Recent Posts

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up
Melissa Gonzalez - July 2, 2025As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift.
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Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach's Giovanni Zaccariello
Melissa Gonzalez - June 11, 2025Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product.
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How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit
Melissa Gonzalez - May 29, 2025wistia-player[media-id='8ffmuet21b']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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Building Loyalty Through Generational Evolutions: Inside the Mind of American Eagle CMO Craig Brommers
Melissa Gonzalez - May 15, 2025wistia-player[media-id='f0n9ypv1x8']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.
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What is Unreasonable Hospitality in EV Environments?
Melissa Gonzalez - May 8, 2025As electric vehicle adoption surgesprojected to make up over half of all new car sales in the U.S.
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Celebrating Women's History Month: From Opening Bell At Nasdaq To Tea With Gloria Steinem
Melissa Gonzalez - March 20, 2025This Womens History Month, Retail Refineds host joined The DealMakeHers for a series of transformative moments from opening and closing the Nasdaq to sharing an intimate tea with trailblazer Gloria Steinem.Across several days of meaningful conversations and landmark events, we celebrated womens leadership, innovation, and resilience.
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