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Melissa Gonzalez

Top Retail Voice, Influencer, and Lead Retail Contributor

Industry-recognized influencer, leader, and storyteller in Retail. Lead Retail Industry Contributor at MarketScale. Principal at MG2 Design. Host of "Retail Refined" Podcast. As a global brand and retail experience disruptor, Melissa possess strong proficiency in consumer insights, experiential design, retail technology integration, and brand innovation. During her career, she have created powerful visual narratives through physical spaces, imprinting complex concepts and ideas to consumers in genuine, tactile, and persuasive manners. She have also served as a consumer engagement trendsetter, “pop-up” industry pioneer, and entrepreneur. Melissa founded and launched a consumer experiential design firm that achieved a successful exit, driving initial client wins, monetization, and exponential revenue growth.


"Melissa brings both her industry knowledge and an approachable and educational point of view to her interviewing skills. With an authentic style, she facilitates an engaging dialogue, one where listeners can walk away from with tangible insights and thought provokers!"

-Jeffrey Roseman, Vice Chairman of Retail at Newmark


"What sets Melissa apart is her ability to cut through the noise and provide actionable insights. Whether you’re a store owner looking to revamp your space or a tech enthusiast curious about the next big thing in retail, you’ll find tangible ideas to build on. From seasoned designers to pioneering tech gurus - ensuring that listeners are always engaged with diverse and forward-thinking perspectives. Retail Refined doesn’t just skim the surface; it dives deep into topics that matter. If staying ahead of the retail curve is important to you, start here."

-Nate Frazier, Chief Operating Officer of GNC

Shopware - Top 20 eCommerce Podcast 2023
NYBJ - Top 10 NYC Executive To Watch In 2023 2023
Path to Purchase - Woman of Excellence 2023
WWD - Top 25 Most Inspirational Woman Leader 2022
LinkedIn - Top 10 Must-Know Retail Writer 2018
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pod Podcast Hosting & Public Speaking

Recent Posts

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Business Services

The Role of Mentorship and Sponsorship in Building Authentic Careers

Melissa Gonzalez - August 20, 2025

In todays work landscape, discussions about transformation, well-being, and personal autonomy are urgent and deeply felt. A 2025 study found that 66% of American employees are experiencing burnout, while another pollreported that 52% of job seekers are looking to shift roles and 56% are considering moving into entirely new industries.

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Business Services

The Secrets to Building Your Power Network: Know Your Strengths, Nurture Your Relationships, and Give Without Expectation

Melissa Gonzalez - August 13, 2025

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Articles Business Services

Welcome to The Purpose Pivot: Where Wellbeing Meets Ambition and Success Finds New Meaning

Melissa Gonzalez - August 13, 2025

Welcome to The Purpose Pivot, a podcast that dares to challenge the culture of constant hustle by celebrating the transformative power of the pause. Hosted by author and speaker Melissa Gonzalez, and inspired by her newest book of the same name, the show redefines success as a mindful journey that prioritizes health, intuition, and resilience over relentless achievement.

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2025 Retail Refined

A Look at the Rise of Commerce Media Networks: How Nift Helps Brands Own How Their Message Shows Up

Melissa Gonzalez - July 2, 2025

As traditional digital advertising struggles to retain consumer trust, brands are exploring new, more authentic ways to connect with shoppers. Platforms like commerce media networks, which weave together commerce, content, and data, are emerging as powerful tools in this shift.

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2025 Retail Refined

Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach's Giovanni Zaccariello

Melissa Gonzalez - June 11, 2025

Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product.

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2025 Retail Refined

How LEGO Puts Play to Work Across Retail Experiences: Breaking Down the Formula with PJ du Toit

Melissa Gonzalez - May 29, 2025

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