Cutting Through Soundbites

Celebrating 25 Years of Success: The Key to Aurora Multimedia’s Journey

Aurora Multimedia Silver Anniversary Soundbite

In the dynamic landscape of technology and innovation, reaching a silver anniversary is a remarkable achievement. Aurora Multimedia, a leading player in the industry, has recently celebrated its 25th year in business. But what has been the secret to their enduring success? Paul Harris, the CEO of Aurora Multimedia, joins us on this episode of…

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Cutting Through Soundbites
What Makes the Ultimate AV Over IP Standard?

On this Cutting Through soundbite, Paul Harris discusses the world of AV over IP standards. Discover what defines the ultimate standard as Paul discusses its key attributes, spanning from 10-100 all the way to over 100 gig. The standard must not only address single streams but also accommodate multi-streams for low and high bandwidth…

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Cutting Through Soundbites
How Aurora Has Been Insulated from the Worst of the Chip Shortage

In this “Cutting Through” soundbite, Paul Harris explores the strategic choices made by Aurora to address the ongoing chip shortage. With a commitment to collaboration and a willingness to beta and even alpha test semiconductor manufacturers’ products, Aurora gains a unique advantage by being involved from the very beginning. This approach allows them to develop…

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influencer partnerships
Moving Beyond Social Media Buzz: How Authentic Content & Long-Term Influencer Partnerships Can Drive Hotel ROI
July 30, 2025

Influencer marketing is rapidly changing, and many hotels are still figuring out how to tap into its full potential. As travelers demand more authentic and relatable content, the pressure is on for hotels to adapt their marketing strategies. But with skepticism around the true ROI of influencer partnerships, it’s more important than ever for brands…

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workforce
Building a Future-Ready Workforce: With Traditional Training Models Failing, It’s Time for Employers and Educators to Build Solutions Together
July 30, 2025

In an era where the average job tenure in the U.S. hovers under four years and industries are evolving faster than academic curricula can keep up, the need for a new approach to workforce development has never been more urgent. Companies like Amazon and McDonald’s are responding by investing in “education as a benefit”…

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belief
Learning Out Loud with Belief, Courage, and the Power of Yes
July 30, 2025

In a world where workplace disengagement is on the rise, with global employee engagement falling to just 21% in 2024, leaders and teams are increasingly seeking meaning, connection, and growth in their work. Amid this shift, professionals are asking deeper questions about purpose and fulfillment, both individually and collectively. That’s exactly where Paul Plamondon’s…

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professional advancement
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth
July 29, 2025

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

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