Digital Artisans
In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…
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Why Discernment and Curiosity Matter in Career and Life: A Conversation with Mark Morinishi
Career paths rarely move in a straight line. For Mark Morinishi, the road wound from designing playgrounds to teaching English in Japan, and eventually to leading digital engagement at a Bay Area church. His story raises a timely question: how do we find purpose when our professional lives take unexpected turns? This episode explores what…
Articles Business Services
The Science and Artistry of Building a Brand in the Digital Age: Where SEO Meets User Experience and Strategy Meets Creativity
What started as a simple race to rank on Google has become a complex game of algorithms, analytics, and AI. Today, standing out online takes more than keywords—it takes strategy, adaptability, and a clear vision. With billions of searches happening every day, businesses are under mounting pressure to capture attention in a digital landscape that’s…
Articles Business Services
The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys
The world of tech rarely stands still. SaaS is growing faster than ever, reshaping how businesses deliver value, while fintech continues to reinvent how we pay, shop, and prove who we are. And the numbers back it up: The SaaS market, worth $266 billion in 2024, is projected to exceed $315.6 billion this year…
Articles Business Services
The Future of B2B Marketing Lies in the Authenticity of UGC and the Efficiency of AI
A strong work ethic can shape a career long before it begins. That foundation guided one marketing leader through decades of corporate experience, where she collaborated with teams across the globe and built a reputation for persistence and follow-through. After retiring from a senior leadership role, Bridget Benedetti chose not to step away from the…
Articles Business Services
From Stage Lights to Silicon Valley: Introducing Suzy DeLine, Host of Crafted Journeys
Every artisan has a story, and in this introduction, host Suzy DeLine turns the microphone on herself. From growing up on a Wisconsin dairy farm with Broadway dreams, to building a career in Silicon Valley with Intel, Intuit, Adobe, and PayPal, Suzy shares the twists, turns, and defining moments that shaped her journey. Along…
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Grow Your Own Talent: How McDonald’s and Skilltrade Are Building a Culture of Lifelong Learning
The world of work is changing faster than ever. Automation is reshaping jobs, new technologies are rewriting what “qualified” means, and a new generation of workers is redefining what they expect from employers. From fast food to healthcare, companies are realizing they can’t just hire talent — they have to build it. They’re starting to…
The Tesla Test: How AI is Changing How We Search Video
In this episode of Secured, Mike Monsive sits down once again with Idan Koren, EVP of Marketing at Verkada, to discuss how artificial intelligence is transforming the landscape of physical security, operational efficiency, and the broader business of technology. The conversation begins with Verkada’s groundbreaking integration of natural language search in video surveillance —…
Finding the North Star for Adult Learning: How UTI Is Redefining Workforce Education for Today’s Talent Needs
In a world where rapid technological change is redefining how we live, work, and learn, the demand for skilled labor and lifelong learning has never been higher. From electric vehicle repair to advanced diagnostics in healthcare, the U.S. faces a widening talent gap in the skilled trades and allied health industries. According to the…
Child Advocacy in Action: How CASA Sustains Impact Through Volunteerism and Vision
Across the United States, roughly 390,000 children are living in foster care, each facing the challenges of navigating the child welfare and court systems. Nonprofits working in this space carry the dual responsibility of supporting children’s emotional needs while also sustaining the funding and partnerships that make child advocacy possible. This raises a pressing…
Latest Videos - Digital Artisans
Articles Business Services
Turning Strategy Into Scalable Growth: Why Executive Buy-In and Smart Target Lists Define ABM Success
In the noisy world of B2B marketing, it’s easy for strategies to come and go like passing trends. Yet one approach—account-based marketing—continues to prove it’s more than just a buzzword. Marketers who’ve leaned into ABM often describe it as transformative, reshaping how sales and marketing teams align around their most important customers. And the results…
Why Discernment and Curiosity Matter in Career and Life: A Conversation with Mark Morinishi
Career paths rarely move in a straight line. For Mark Morinishi, the road wound from designing playgrounds to teaching English in Japan, and eventually to leading digital engagement at a Bay Area church. His story raises a timely question: how do we find purpose when our professional lives take unexpected turns? This episode explores what…
The Science and Artistry of Building a Brand in the Digital Age: Where SEO Meets User Experience and Strategy Meets Creativity
What started as a simple race to rank on Google has become a complex game of algorithms, analytics, and AI. Today, standing out online takes more than keywords—it takes strategy, adaptability, and a clear vision. With billions of searches happening every day, businesses are under mounting pressure to capture attention in a digital landscape that’s…
The Product Leadership Playbook: Lessons from SaaS Growth, FinTech Reinvention, and Startup Journeys
The world of tech rarely stands still. SaaS is growing faster than ever, reshaping how businesses deliver value, while fintech continues to reinvent how we pay, shop, and prove who we are. And the numbers back it up: The SaaS market, worth $266 billion in 2024, is projected to exceed $315.6 billion this year…
Articles Business Services
The Future of B2B Marketing Lies in the Authenticity of UGC and the Efficiency of AI
A strong work ethic can shape a career long before it begins. That foundation guided one marketing leader through decades of corporate experience, where she collaborated with teams across the globe and built a reputation for persistence and follow-through. After retiring from a senior leadership role, Bridget Benedetti chose not to step away from the…
From Stage Lights to Silicon Valley: Introducing Suzy DeLine, Host of Crafted Journeys
Every artisan has a story, and in this introduction, host Suzy DeLine turns the microphone on herself. From growing up on a Wisconsin dairy farm with Broadway dreams, to building a career in Silicon Valley with Intel, Intuit, Adobe, and PayPal, Suzy shares the twists, turns, and defining moments that shaped her journey. Along…
