ECP Viewpoints – Coopervision
As the new optometry school year unfolds, the field is abuzz with anticipation and meticulous preparation, reflecting the earnest endeavors of students embarking on a journey of enlightenment and skill mastery. The pursuit of optometric education isn’t merely an academic voyage but a profound commitment to embracing a future dedicated to enhancing visual health. […]
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Coopervision
Ask the Optometrist: Meet Optometry School Student Lauren Martinez
As the new optometry school year unfolds, the field is abuzz with anticipation and meticulous preparation, reflecting the earnest endeavors of students embarking on a journey of enlightenment and skill mastery. The pursuit of optometric education isn’t merely an academic voyage but a profound commitment to embracing a future dedicated to enhancing visual health. […]
Articles
Optometry Students Say Technology and Marketing’s Transformation Will be an Advantage in Their Future Careers
The world of optometry is rapidly evolving with new technologies, novel strategies, and fresh perspectives are vital for maintaining the highest standards of patient care and service. The 2023 Best Practices Summit, held in Savannah, Georgia, provided an enriching platform for professional growth and education for optometry students. This year, the event highlighted the […]
ECP Viewpoints - Coopervision
Myopia Management: Unique Tactics for Patient Education
The prevalence of myopia, or nearsightedness, is on an alarming rise. This may be due to a rise in computer usage but as a result, myopia management is a fast-evolving field in optometry and ophthalmology. Reports indicate that nearly 30% of the global population is affected by myopia, and this number is predicted to encompass […]
ECP Viewpoints - Coopervision
Networking for Optometrists: 3,100 Optometrist Are Better Than One
Networking and joining doctor alliances are two ways to thrive among the competition in optometry. But is networking worth the investment? According to a report by Market Scope, over 40% of practicing optometrists in the U.S. are affiliated with a doctor alliance or buying group. Whether you’re just starting or looking to make a […]
ECP Viewpoints - Coopervision
Exploring the Benefits of Independent Private Practice in Optometry
As optometry continues to evolve, an increasing number of practitioners are considering independent private practice as a career path. This change is driven by a desire for the freedom to specialize and to make autonomous decisions about patient care and business operations. However, along with the benefits comes a unique set of […]
ECP Viewpoints - Coopervision
Benefits of Clarity One Day for New Contact Lens Wearers
As we navigate the ripple effects of the COVID-19 pandemic, one unexpected consequence is a surge in interest in contact lenses, largely due to issues such as fogging glasses and a heightened focus on hygiene. This has led to an uptick in new contact lens wearers, a trend also driven by growing environmental awareness […]
Latest
Mark Tina Envisions Differences to the Verizon Partner Network in 2024
In the dynamic telecommunications landscape, Verizon’s Partner Network continues to evolve, adapting to new trends and opportunities. For another segment featuring Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, he explores exactly what types of significant changes and advancements the Verizon Partner Network will see in 2024. In this […]
Mark Tina Explores the Importance of Partners in Verizon Business Group Success
A special episode of The Verizon Partner Network focuses on an examination of an industry marked by fierce competition and rapid innovation. But most importantly, how the role of partnerships in a company’s success is increasingly vital. Mark Tina, the VP of Indirect Channel Distribution and Channel Chief at Verizon, details why partners are essential […]
Mark Tina Highlights Three Pillars of Success in Verizon’s Partner Network
For a continuation episode of The Verizon Partner Network’s special segment with team leaders, Mark Tina, VP of Indirect Channel Distribution and Channel Chief at Verizon Business Group, joined again to outline the three top aspects that define the Verizon Partner Network and its approach to collaborative success. The video centers on Tina’s explanation of […]
Latest Best Practices

Best Practices
Best Practice Scholars
Optometry students can gain invaluable mentorship, access to cutting-edge technologies, and networking opportunities through CooperVision’s Best Practice program. Enhance clinical skills, stay updated with industry trends, and gain a competitive edge. Prepare for a successful optometry career with the support of experienced professionals and a strong community of peers.
Ask the Optometrist: Meet Optometry School Student Lauren Martinez
As the new optometry school year unfolds, the field is abuzz with anticipation and meticulous preparation, reflecting the earnest endeavors of students embarking on a journey of enlightenment and skill mastery. The pursuit of optometric education isn’t merely an academic voyage but a profound commitment to embracing a future dedicated to enhancing visual health. […]
Optometry Students Say Technology and Marketing’s Transformation Will be an Advantage in Their Future Careers
The world of optometry is rapidly evolving with new technologies, novel strategies, and fresh perspectives are vital for maintaining the highest standards of patient care and service. The 2023 Best Practices Summit, held in Savannah, Georgia, provided an enriching platform for professional growth and education for optometry students. This year, the event highlighted the […]
Myopia Management: Unique Tactics for Patient Education
The prevalence of myopia, or nearsightedness, is on an alarming rise. This may be due to a rise in computer usage but as a result, myopia management is a fast-evolving field in optometry and ophthalmology. Reports indicate that nearly 30% of the global population is affected by myopia, and this number is predicted to encompass […]
Networking for Optometrists: 3,100 Optometrist Are Better Than One
Networking and joining doctor alliances are two ways to thrive among the competition in optometry. But is networking worth the investment? According to a report by Market Scope, over 40% of practicing optometrists in the U.S. are affiliated with a doctor alliance or buying group. Whether you’re just starting or looking to make a […]
Exploring the Benefits of Independent Private Practice in Optometry
As optometry continues to evolve, an increasing number of practitioners are considering independent private practice as a career path. This change is driven by a desire for the freedom to specialize and to make autonomous decisions about patient care and business operations. However, along with the benefits comes a unique set of […]
Benefits of Clarity One Day for New Contact Lens Wearers
As we navigate the ripple effects of the COVID-19 pandemic, one unexpected consequence is a surge in interest in contact lenses, largely due to issues such as fogging glasses and a heightened focus on hygiene. This has led to an uptick in new contact lens wearers, a trend also driven by growing environmental awareness […]
Best Practice Scholars
Optometry students can gain invaluable mentorship, access to cutting-edge technologies, and networking opportunities through CooperVision’s Best Practice program. Enhance clinical skills, stay updated with industry trends, and gain a competitive edge. Prepare for a successful optometry career with the support of experienced professionals and a strong community of peers.
Sustainability in Eye Care: A Net Plastic Neutrality Initiative
In an era where consumers are more environmentally aware, sustainability in eye care is more than a trend. It’s a necessary shift in business practices, especially considering that about 8 million metric tons of plastic end up in our oceans each year. This dire statistic raises the question: how can the eye care industry […]
CooperVision MyDay MultiFocal
Susan, from Seattle, loves to paint and wears contacts to avoid the fog from masks. She recommends My Day multifocal daily lenses for their comfort, clarity, and ease of use. They also provide good depth perception and a great range of vision for her lifestyle needs. The product has a fitting guide and OptiExpert on […]