Skip to content
MarketScale
‹ Back to IndustriesEducation Technology

Edtech Paves the Way for Adults to Learn Skills Outside Traditional Classrooms

TIME’s recent release of its first inaugural list of the world’s top edtech companies marks a significant moment in educational technology. The list showcases leaders from diverse markets including Singapore, the UK, Brazil, China, and the U.S., reflecting a global push towards innovative learning solutions. This publication comes at a time when the world…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

Get featured

Want to get featured in MarketScale Education Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Education Technology coverage. No credit card, no demo required.

Request an invite

TIME’s recent release of its first inaugural list of the world’s top edtech companies marks a significant moment in educational technology. The list showcases leaders from diverse markets including Singapore, the UK, Brazil, China, and the U.S., reflecting a global push towards innovative learning solutions. This publication comes at a time when the world is still adjusting to the educational disruptions caused by the pandemic, which has accelerated the adoption of online learning platforms tailored for adults and professional development. The increasing reliance on technology in education raises important questions about the future of learning and development.

What does the prominence of adult-focused edtech solutions on TIME’s list tell us about the future of education and professional development?

Leena Marie Saleh, an expert in educational technology analyzes TIME’s list of top edtech companies, emphasizing the trend toward adult-focused learning platforms. She notes that these companies prioritize professional development and lifelong learning, often through partnerships with prestigious institutions, and focus on specific skills such as digital marketing. Saleh highlights the success of these platforms as indicative of a growing demand for accessible, self-directed learning options that cater to adults outside traditional classroom environments

Key Takeaways from Leena Marie Saleh’s Analysis:

  1. Adult Learning Focus: Most companies on the list, like Masterclass and Emeritus, cater to adult learners seeking professional development outside traditional classrooms.
  2. Specificity and Customization: Successful edtech platforms are either highly specialized, like Memrise for language learning, or provide comprehensive solutions, like Boxlight.
  3. Technological Integration: Augmented Reality (AR) and other advanced technologies are becoming crucial in creating engaging learning experiences.
  4. Marketing and Partnerships: Effective digital marketing and strategic partnerships are pivotal, as seen with platforms like Masterclass and Emeritus.
  5. Ease of Use and Accessibility: The best edtech solutions are not only easy to use but also accessible, allowing learners to engage with content from anywhere, fostering lifelong learning.

Article written by Sonia Gossai

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Education Technology Insights

Get new expert content in your inbox.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Education Technology Insights

Four ways the University of Michigan is transforming higher education

Four ways the University of Michigan is transforming higher education

The University of Michigan Center for Innovation (UMCI) in Detroit is establishing a new higher education model that combines interdisciplinary graduate programs, workforce development through gateway certificates, K-12 partnerships, and collaborative engagement with regional institutions and local businesses. The center aims to serve both Detroit residents and international students while addressing local workforce gaps in sectors like robotics, urban technology, and applied AI.

  • 01The University of Michigan is using its Center for Innovation in Detroit to offer interdisciplinary degrees, workforce certificates and K-12 programming aimed at sectors like robotics and AI.
  • 02The university's approach aims to better equip students for future employment challenges.
  • 03This transformation in education focuses on workforce preparation, inclusive access for Detroiters and interdisciplinary learning that tackles real-world challenges.

Sep 10, 2026

The Innovator at the Center of UMCI - Episode 2

The Innovator at the Center of UMCI - Episode 2

Scott Shireman, inaugural executive director of the University of Michigan Center for Innovation (UMCI), transitioned from the Bay Area to lead efforts positioning Detroit as a magnet for talent. His strategy centers on creating a "talent corridor" that connects the university with local tech hubs and institutions to drive both Detroit's economic revival and the University of Michigan's global standing.

  • 01Scott Shireman spent a sabbatical at Coursera after Berkeley before joining UMCI, describing the startup experience as equivalent to earning a second MBA.
  • 02UMCI's strategy involves establishing connections between the University of Michigan, local tech hubs like Tech Town and New Lab, and community leaders to create a coordinated talent corridor.
  • 03Shireman aims to retain local Detroit talent while attracting global innovators by building an ecosystem that offers substantial job opportunities and improves quality of life.

Sep 10, 2026

AI detectors are turning into audit tools, not enforcement, in higher ed

AI detectors are turning into audit tools, not enforcement, in higher ed

AI detection tools can be used to review student writing, but their results are not definitive. In 2026, colleges are putting more emphasis on AI literacy, assessment redesign and clear guidance for acceptable AI use than on detection alone.

  • 0186% student AI use (Digital Education Council survey, cited by Community College Daily) makes “ban and catch” workflows expensive at scale. Training, course design, and tool governance become the controllable levers.
  • 02OECD’s 2026 Outlook warns that better-looking work with GenAI can disappear or reverse on exams without it, a signal that assessment design is now a learning-outcomes control, not a pedagogy preference.

Sep 7, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512