Get Comfortable Being Uncomfortable

MarketScale
Apr 4, 2023
Learn more
being uncomfortable breaking boundaries FranklinCovey Thought Leadership

We are creatures of habit, always have been and probably always will be. We are now also, thanks to the success and efficiency of technology, creatures of comfort. Unwinding after a hard day’s work is something everyone deserves, yet it is this very unwinding that can lead to an uncoupling of our surroundings, our intentions, and ourselves. How do we fix that?

In this short-feature episode of Change Starts Here brought to you by FranklinCovey, host Dustin Odham takes a deep dive into what it means to get comfortable being uncomfortable.

His main points:

  • How habits can turn negative when using them for avoidance
  • How silence is a springboard for growth
  • Why taking time to be uncomfortable has helped expand personal horizons and deeper reflection

“I feel so much more focused, so much more intentional and I don’t know how to explain the real feeling, but the ownership that food has over me is not completely gone…but I don’t crave them all now and I have the proper perspective on it…But the challenge I gave myself and each of us and my friend gave me was: Do we have the awareness to enter into the wilderness, into the silence, into the isolation, and do we have the courage to stay there?” said Odham.

Odham is the Managing Director for the Education Division at FranklinCovey and has been with FranklinCovey for over 10 years. He has over 16 years of experience in the educational landscape and in leadership roles for a variety of companies, including St. Louis Public Schools, Maritz, and Teach for America. Odham earned his BBA in Finance from Southern Methodist University.

Follow us on social media for the latest updates in B2B!

Image

Latest

leadership
Called to Lead: Joel Allison on Faith, Risk, and the Future of Healthcare Leadership
April 27, 2026

Healthcare leadership is being redefined in real time. With the rise of AI, mounting financial pressures, and workforce burnout, executives today are operating in an environment of continuous disruption and uncertainty. In fact, industry leaders now rank workforce shortages and digital transformation among their top concerns—forcing a new kind of leadership that blends decisiveness…

Read More
modern AI architecture
A Practical Guide to Modern AI Architecture, Workflow-First Thinking, and Scalable Business Value
April 24, 2026

Artificial intelligence has already moved beyond the hype cycle and into the day-to-day reality of business operations. Companies across industries are rushing to integrate AI into their workflows, but many are running into the same challenge: it’s relatively easy to build something that works in a demo, and much harder to make it reliable…

Read More
farm
The Business Case for AgTech: Better Data Is Key to Managing Risk on the Farm
April 23, 2026

Farming is under more pressure than it’s been in years. Costs are rising, prices are unpredictable, and every decision carries more weight than it used to. What many still think of as a traditional industry is quietly evolving, with more farmers turning to digital tools to manage risk and stay competitive. It’s not about chasing…

Read More
pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
Related
career
Software & Technology
Closing the Education-to-Employment Gap: The Rise of the Career Center as Campus Infrastructure
April 28, 2026
learning
Healthcare
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
apprenticeship degree
Healthcare
Career-Connected Health Care: Why the Apprenticeship Degree Is the Future
April 13, 2026

Hospitals across the country are feeling the strain—too many open roles, not enough trained professionals, and a growing gap between what students learn and what the job actually demands on day one. Training is getting more expensive, timelines are stretching, and healthcare leaders are being forced to rethink how new clinicians enter the field….

Read More