Skip to content
‹ Back to IndustriesEducation Technology

Get Comfortable Being Uncomfortable

We are creatures of habit, always have been and probably always will be. We are now also, thanks to the success and efficiency of technology, creatures of comfort. Unwinding after a hard day’s work is something everyone deserves, yet it is this very unwinding that can lead to an uncoupling of our surroundings, our intentions,…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Promoted content from FranklinCovey on MarketScale.

·
Share
Get Comfortable Being Uncomfortable

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

We are creatures of habit, always have been and probably always will be. We are now also, thanks to the success and efficiency of technology, creatures of comfort. Unwinding after a hard day’s work is something everyone deserves, yet it is this very unwinding that can lead to an uncoupling of our surroundings, our intentions, and ourselves. How do we fix that?

In this short-feature episode of Change Starts Here brought to you by FranklinCovey, host Dustin Odham takes a deep dive into what it means to get comfortable being uncomfortable.

His main points:

  • How habits can turn negative when using them for avoidance
  • How silence is a springboard for growth
  • Why taking time to be uncomfortable has helped expand personal horizons and deeper reflection

“I feel so much more focused, so much more intentional and I don’t know how to explain the real feeling, but the ownership that food has over me is not completely gone…but I don’t crave them all now and I have the proper perspective on it…But the challenge I gave myself and each of us and my friend gave me was: Do we have the awareness to enter into the wilderness, into the silence, into the isolation, and do we have the courage to stay there?” said Odham.

Odham is the Managing Director for the Education Division at FranklinCovey and has been with FranklinCovey for over 10 years. He has over 16 years of experience in the educational landscape and in leadership roles for a variety of companies, including St. Louis Public Schools, Maritz, and Teach for America. Odham earned his BBA in Finance from Southern Methodist University.

FranklinCovey

Part of this channel

FranklinCovey

Behavior change that produces measurable organizational results

Visit the channel

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

How Louisiana plans to use 25,000 Macs and iPads to expand digital skills

How Louisiana plans to use 25,000 Macs and iPads to expand digital skills

Louisiana's $18 million in grants put 25,000 Macs and iPads, paired with digital skills training, into 11 organizations. About 13,000 go to the community and technical college system for distance learning in 10 parishes with no adult education site. Tuition and instruction still decide the outcome.

  • 01For 10 Louisiana parishes with no adult education site, a state-bought Mac or iPad tied to community college distance learning is standing in for a physical classroom.

Nov 11, 2026

After standardizing AV, UAMS can turn a classroom over in five days

After standardizing AV, UAMS can turn a classroom over in five days

UAMS found 80% of past classroom design requests were identical, so it built one scalable AV equipment list. Rooms now turn over in five days, and installs can run year-round. At URI, staff saw no support calls in the first week after upgrades, and both URI and Brandeis describe benefits like remote fixes and keeping fewer spare parts on hand.

  • 01At UAMS, the classroom standard was already sitting in the request history: 80% of past room designs were identical. Counting matches in old requests is a cheap first test for any campus.
  • 02A five-day room turnover means AV installs can run all year, because a class can usually move rooms for a week. Summer stops being the only install window.
  • 03A standard room can still use displays from three different brands. Consistency comes from the layout, the wiring and the controls.

Nov 11, 2026

More than two-thirds don’t meaningfully engage with career services—why existing resources go unused

More than two-thirds don’t meaningfully engage with career services—why existing resources go unused

More than two-thirds of students don’t meaningfully engage with career services, even as colleges pay for job boards, mock interview platforms, resume builders, employer events, and alumni networks. David Kozhuk, CEO of uConnect, argues the fix isn’t adding more tools—it’s integrating existing campus resources into one virtual career center and using historical outcomes data to steer students toward relevant options.

  • 01Two-thirds of students don't meaningfully engage with existing career services at their colleges
  • 02Career services sits as an opt-in student service rather than core infrastructure, leaving most resources unused while schools pay for them anyway
  • 03uConnect uses each school’s historical outcomes data to surface patterns in pathways—such as courses, experiential learning, internships, and alumni connections—and use those insights to make more tailored suggestions, including matching students to peers with similar majors or backgrounds.

Nov 11, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512