Get Comfortable Being Uncomfortable

MarketScale
Apr 4, 2023
Learn more
being uncomfortable breaking boundaries FranklinCovey Thought Leadership

We are creatures of habit, always have been and probably always will be. We are now also, thanks to the success and efficiency of technology, creatures of comfort. Unwinding after a hard day’s work is something everyone deserves, yet it is this very unwinding that can lead to an uncoupling of our surroundings, our intentions, and ourselves. How do we fix that?

In this short-feature episode of Change Starts Here brought to you by FranklinCovey, host Dustin Odham takes a deep dive into what it means to get comfortable being uncomfortable.

His main points:

  • How habits can turn negative when using them for avoidance
  • How silence is a springboard for growth
  • Why taking time to be uncomfortable has helped expand personal horizons and deeper reflection

“I feel so much more focused, so much more intentional and I don’t know how to explain the real feeling, but the ownership that food has over me is not completely gone…but I don’t crave them all now and I have the proper perspective on it…But the challenge I gave myself and each of us and my friend gave me was: Do we have the awareness to enter into the wilderness, into the silence, into the isolation, and do we have the courage to stay there?” said Odham.

Odham is the Managing Director for the Education Division at FranklinCovey and has been with FranklinCovey for over 10 years. He has over 16 years of experience in the educational landscape and in leadership roles for a variety of companies, including St. Louis Public Schools, Maritz, and Teach for America. Odham earned his BBA in Finance from Southern Methodist University.

Follow us on social media for the latest updates in B2B!

Image

Latest

pre-clinical
From Classroom to Clinic: Pre-Clinical Talent Steps Into Healthcare’s Hard-to-Fill Roles
April 23, 2026

Healthcare systems are facing a workforce crisis that’s no longer temporary—it’s structural. Even before COVID-19, staffing shortages across nursing, technical, and administrative roles were already straining capacity; today, those gaps are wider, costlier, and directly impacting patient access. With labor shortages persisting and burnout rising, health systems are being forced to rethink not just…

Read More
learning
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026

The ground is shifting under higher education. AI is changing how people learn almost overnight—and at the same time, more than half of graduates are underemployed after finishing their degrees. That’s forcing a more uncomfortable question into the open: what is a college credential really worth today? As employers and governments shift their focus…

Read More
skilled trades mentorship
Why the Modern Data Center Is Forcing Communities and Policymakers to Rethink Infrastructure
April 21, 2026

Data centers have moved from largely invisible digital infrastructure to a highly visible source of public debate as artificial intelligence accelerates demand for power, fiber, and compute capacity. The modern data center is now being built closer to population centers to support low-latency services, bringing critical infrastructure into direct contact with residential communities for…

Read More
Inside the Spot Freight Shift: How Manifold Is Simplifying a Fragmented Logistics Market
April 21, 2026

The freight market is in the midst of a notable shift. With national tender rejection rates approaching 14% by the end of Q1, freight conditions have shifted back in carriers’ favor, often coinciding with increased activity in the spot market. At the same time, logistics teams are juggling an increasingly fragmented ecosystem of portals, emails,…

Read More
Related
learning
Software & Technology
If Higher Ed Wants Experiential Learning at Scale, It Needs a Broader Playbook
April 21, 2026
apprenticeship degree
Healthcare
Career-Connected Health Care: Why the Apprenticeship Degree Is the Future
April 13, 2026

Hospitals across the country are feeling the strain—too many open roles, not enough trained professionals, and a growing gap between what students learn and what the job actually demands on day one. Training is getting more expensive, timelines are stretching, and healthcare leaders are being forced to rethink how new clinicians enter the field….

Read More
Student
Healthcare
How Business Schools Can Scale Co-op Without Losing the Student Experience
April 6, 2026

Experiential learning has shifted from a differentiator to an expectation in higher education, especially as employers place more value on job-ready graduates who can adapt quickly to changing workplace demands. At the same time, AI is reshaping entry-level work, making durable skills like judgment, communication, and adaptability more important than routine task execution. In that…

Read More