Skip to content
‹ Back to IndustriesEducation Technology

How a Year of Disruption Bred Unprecedented Innovation in Education

How do you extrapolate insights on pandemic leadership, the role of women in EdTech, and the dynamics of Zoom in just over 20 minutes? Listen to Kelli Campbell, President of Discovery Education as she imparts on how Discovery Education continues to reinvent products and services during COVID, how gender disparities in education need to be…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

·
Share

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

How do you extrapolate insights on pandemic leadership, the role of women in EdTech, and the dynamics of Zoom in just over 20 minutes? Listen to Kelli Campbell, President of Discovery Education as she imparts on how Discovery Education continues to reinvent products and services during COVID, how gender disparities in education need to be rectified, and what board meetings may look like in the “new normal.”

In her new role as President, Campbell will expand her portfolio and oversee all aspects of Discovery Education’s customer lifecycle management operations, as well as manage the recently acquired Mystery Science business. Most recently, Campbell served as the company’s President of International and University. In that role she led the development of innovative partnerships with Ministries of Education in Egypt, Chile, and with channel partners worldwide, and oversaw the development of the Discovery Education’s Impact Network, whose members offer educators online access to Discovery Education’s high-quality graduate-level professional learning content.

“Throughout my career at Discovery Education, I’ve had the privilege of seeing firsthand the tremendous impact our digital resources and professional learning can have on teaching and learning” – Kelli Campbell

Previously, Campbell led the creation and launch of the Discovery Education’s Techbook line of business. In 2015, Campbell served on the committee that developed President Barack Obama’s “Digital Textbook Playbook.” Prior to joining Discovery Education in 2006, she served as Vice President of Marketing & Product Development at Clearvue & SVE. An early pioneer in using cloud-based digital content for instruction, Campbell directed the creation, launch, and distribution of the award-winning PowerMediaPlus.com media-on-demand system.

“Throughout my career at Discovery Education, I’ve had the privilege of seeing firsthand the tremendous impact our digital resources and professional learning can have on teaching and learning,” said Campbell. “I’m excited to work alongside Scott, our Board of Directors, and the rest of the Discovery Education team on our shared mission to prepare all learners for tomorrow by creating innovative classrooms connected to today’s world.”

Below is an excerpt from a blog post Kelli wrote on LinkedIn last month:

Right now, an estimated 76% of K-12 educators in the U.S. are women, according to AASA. The issue isn’t that most teachers are women, but rather like far too many industries and sectors, women’s leadership isn’t reflected in leadership positions. Only 24% of school district’s chief officers are women. While the total percent of women superintendents grew from 6.6% to 13.2% since 1990, 87% of men still hold that role within school districts nationwide. The lack of representation of women, particularly women of color, in these leadership levels impacts all of education.

Diversity at all levels fosters innovation and stronger, more equitable informed decision making that is reflective of today’s students. Women’s leadership in education supports the need for ongoing equity and diverse voices in the content, resources, and access provided to teachers and students in the U.S. and around the world.

While we need to have more women in leadership positions, reaching that goal cannot (and should not!) follow the old narrative of women ‘leaning in’. Research shows that addressing gender differences in leadership isn’t as simple as encouraging women to be more like men. Rather, all genders must identify, practice, and emulate successful leadership styles, which in practice, include many traits commonly associated with women’s working styles. In my experience, what makes a good leader are those very traits I see most often in my women colleagues: perseverance, empathy, open-mindedness, grace under pressure, multitasking, and open communication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

From AI Governance to Guardrails with Hood College's April Boulton

From AI Governance to Guardrails with Hood College's April Boulton

Hood College built an AI task force that intentionally included skeptics alongside early adopters, producing a two-layer policy with campus guardrails and room for discipline- and unit-specific rules. The policy restricts sensitive data and student work to vetted, licensed tools, while assessment guidance varies by discipline through workshops, and Hood is not using AI detection software.

  • 01Task force co-chairs actively recruited faculty skeptics—including an ethics critic and a tech educator—to sit alongside enthusiasts; the resulting friction shaped discussions on syllabus rules and assessment.
  • 02Campus environmental scan showed over 40% faculty and staff participation, with respondents requesting clear policy plus discipline flexibility rather than either a college-wide ban or a free-for-all.
  • 03Hood’s two-layer policy limits sensitive data and student work to college-vetted, licensed tools, and professional development reinforces the approved-tools list.

Nov 5, 2026

Qweebi, already in 5,200 schools, raises $500K to win US districts

Qweebi, already in 5,200 schools, raises $500K to win US districts

Qweebi, a browser-based engineering and robotics platform for grades 3 to 8, raised a $500,000 seed round led by Inflection Point Ventures. Its 5,200-plus US schools came largely through teacher sign-ups.

  • 01Listed project run times range from 2 hours to 4.5 hours, so the schedule a STEM coordinator plans around depends on which project is picked, not the 2–3 hour headline.

Nov 3, 2026

Ball State's 36 new Corsair PCs are built for esports and creative software

Ball State's 36 new Corsair PCs are built for esports and creative software

Corsair supplied Ball State University's Esports Center with 36 PCs, each with an Nvidia GeForce RTX 5070 Ti graphics card, 64 GB of memory and a 320 Hz display. The spec serves two kinds of users. Memory sized for Maya and Unreal Engine sits beside displays built for competitive play. Ball State says the upgrade gives students access to technology used in media production, animation and game development.

  • 01For a shared esports and media lab, let the heaviest course software set memory, and esports needs set the display and GPU.
  • 02Ball State expects its largest esports participation in 2026-27 since the program’s first year, and that count is the next test of demand.

Oct 31, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512