Skip to content
‹ Back to IndustriesEducation Technology

How McGraw Hill Powers Personalized Learning with Student-Centered Solutions

Chalk up another bit of crazy pandemic business—While McGraw Hill Chief Innovation Officer Dr. Shawn K. Smith and Dr. Dylan Arena, Co-Founder and CEO of Kidaptive, have never met in person, they have still been able to work a major acquisition into the fold of an iconic education brand. In this episode of EdTech…

This story was produced through MarketScale. See how Education Technology teams put it to work with Executive Thought Leadership.

Share

Free workspace

Turn your Education Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Chalk up another bit of crazy pandemic business—While McGraw Hill Chief Innovation Officer Dr. Shawn K. Smith and Dr. Dylan Arena, Co-Founder and CEO of Kidaptive, have never met in person, they have still been able to work a major acquisition into the fold of an iconic education brand. In this episode of EdTech Today, the pair details just how you do something like that and trade insights into how personalized learning will continue to evolve.

McGraw Hill announced that it has acquired Kidaptive, Inc., an adaptive learning platform company with industry-leading expertise in learning science, early learning, and data analytics worldwide.

Kidaptive’s world-class team of learning scientists, psychometricians, data scientists and engineers will join a new Center for Innovation within McGraw Hill’s School group, led by Smith, who joined the company in November 2020. The team is focused on developing smarter and lighter student-centered solutions that will power even more personalized learning experiences.

“Since the COVID-19 pandemic began, we’ve seen just how important it is for teachers and students to have access to digital tools that give them personalized, equitable support. This work has never been more urgent.” – Dr. Shawn K. Smith

“We see tremendous potential in this combination of McGraw Hill’s content development expertise, vast curriculum inventory and extensive student interaction data with Kidaptive’s ability to pinpoint each student’s position on a personal learning journey,” said Sean Ryan, President of McGraw Hill’s School group. “This is about delivering precision at scale to the benefit of students, teachers and families.”

All Kidaptive employees will be joining McGraw Hill following the acquisition. “The Kidaptive team is thrilled to join McGraw Hill and bring to scale the ideas and innovations we’ve worked so hard to develop over the last 10 years,” said Arena.

“With learning science as our guide, we’re continuing to pursue a future where students are able to get the support, content and instruction they need at the moment they need it,” said Smith. “Since the COVID-19 pandemic began, we’ve seen just how important it is for teachers and students to have access to digital tools that give them personalized, equitable support. This work has never been more urgent.”

The acquisition of Kidaptive is one of several McGraw Hill has made since it became an independent company in 2013, with a focus on strengthening the company’s capabilities in adaptive and digital learning. Those include ALEKS Corporation in 2013, the LearnSmart technology in 2014 and Redbird Advanced Learning in 2016.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Education Technology starts with a company putting its implementation leads, instructional designers, and district partners on the record. Buyers are already reading this topic. The only question is whose experts they find.

Procurement teams read long before they ever call, and your implementers get to answer their questions first.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Education Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Education Technology: are you visible to AI?

Before they reach out, Education Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Education Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your implementation leads, instructional designers, and district partners into the articles, video, and social content Education Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Education Technology Insights

Impact Public Schools wants software to sort students into intervention tiers

Impact Public Schools wants software to sort students into intervention tiers

Impact Public Schools, a Washington charter network, wants a custom tool that sorts students into Tier 1-3 groups from benchmark data and recommends interventions for students in Tiers 2 and 3. Proposals are due Oct. 9. Missouri's North Kansas City Schools wants a dashboard that consolidates data from its student information system and its assessment, attendance and behavior systems. Side by side, the requests suggest one buyer wants to see its data and the other wants to act on it.

  • 01A decade after the national ed-tech plan made dashboards a priority, a 1,751-student charter network is asking software to do the student grouping itself and recommend Tier 2 and 3 interventions.
  • 02North Kansas City's dashboard request is a useful spec to measure against: student information, assessment, attendance and behavior data in one platform, built for district leaders, principals and teachers.

Sep 27, 2026

Ellucian brings AI built on 10,000 cataloged college processes to EDUCAUSE

Ellucian brings AI built on 10,000 cataloged college processes to EDUCAUSE

Ellucian's campus AI pitch rests on process context.

  • 01Ellucian is selling its campus AI on a map of about 10,000 codified college processes, so fit with local workflows is the thing to test in a demo.

Sep 27, 2026

Organizational support is positively tied to faculty agility in a survey of 497 faculty

Organizational support is positively tied to faculty agility in a survey of 497 faculty

A study of 497 faculty at public and private universities in India finds organizational support positively and significantly associated with faculty agility. Agility, in turn, partly links digital transformation to sustainable work outcomes.

  • 01Faculty agility partially mediates the link between digital transformation and sustainable work outcomes; the article frames the takeaway as a conditional: campuses adopting AI may need to plan for faculty readiness and support alongside measuring adoption, rather than treating it as a software purchase alone.
  • 02The findings come from a cross-sectional survey, so they show association rather than cause, and they sit alongside other research where the proposed middle step did not carry AI's effect through.

Sep 26, 2026

Explore More Education Technology Insights

Read more expert perspectives from across Education Technology.

Browse Education Technology Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Education Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512